There are occasions when you could make a fantastic case to your music.
Whether or not you wish to ebook higher gigs, safe a playlist placement, get an album assessment, or discover sync licensing alternatives, you must:
- Seize the eye of trade gatekeepers
- Make them curious sufficient to hear
- Show you’re a superb match for THEIR wants
Right here’s how one can pitch your music and get outcomes!
Within the video above, you’ll be taught:
- What makes a fantastic pitch
- Methods for music pitching
- Examples of unhealthy music pitches
- The instruments you could want for an efficient pitch
- Outreach and follow-up etiquette
- And extra
Mastering your music pitch
We put on lots of hats as unbiased musicians. We’re typically the creator, the marketer, and the first power behind our personal profession development.
In terms of pitching your music to trade gatekeepers — folks like music supervisors for TV and movie, playlist curators, file labels, music journalists and bloggers, managers, and extra — how do you stand out from the hundreds of different artists vying for a similar consideration?
The video above goes into lots of element in regards to the pitching course of, all of the belongings and instruments you could wants, how one can craft an efficient pitch, and extra.
However for a fast overview, listed below are among the major issues to know:
1. Perceive THEIR wants
One of many first issues we mentioned within the video above was how vital it’s to know your viewers—not simply your followers however the trade professionals you’re pitching to.
Earlier than pitching, analysis the particular person or firm you’re reaching out to. What sort of music have they featured not too long ago? What are their ongoing tasks? Tailor your pitch to indicate that you simply’re a superb match for what they want.
2. Develop a one-sentence pitch
Gatekeepers don’t have countless time to sift by prolonged bios or hearken to hours of music. You’ll want to seize their curiosity instantly, and that’s the place a concise, compelling pitches is available in. In our dialogue, we emphasised that readability and confidence are key.
What units you aside? What’s essentially the most fascinating facet of your story? Sum it up in a single or two sentences!
3. Make your music straightforward to entry
When you’ve received their consideration, ensure that your music is instantly accessible. Don’t ship attachments or bizarre hyperlinks. Maintain it easy. YouTube is fairly common. You probably have a smartlink or web site touchdown web page with embeds and hyperlinks to the most well-liked streaming companies, nice!
In case you’re pitching to music supervisors, have a web page in your web site with downloadable hi-res recordsdata, stems, and an instrumental combine.
4. Observe-up (however don’t be aggressive)
It’s essential to examine again in. Simply don’t get annoying or pushy. Gatekeepers speak to at least one one other and a nasty status can unfold quick.
Be persistent however well mannered. Ship a brief follow-up e-mail 1-3 weeks after your preliminary pitch.
5. Anticipate rejection — however be able to be taught from it
Not each pitch will ship the outcomes you need. In truth, it’s a numbers sport — and MOST pitches will result in a rejection, or just go ignored. Don’t take it personally. There are sometimes a whole lot and even hundreds of different musicians pitching for that chance.
It doesn’t essentially imply the gatekeeper hates your music. May simply be the incorrect timing, or your music doesn’t match their present want. In the event that they clarify WHY they’ve rejected your music, be keen to listen to the suggestions and think about what you are able to do totally different in future pitches or productions.
6. Community!
Assembly folks. It’s vital. IRL and on-line. Get entangled in trade conversations, attend conferences, and actively construct relationships with the varieties of gatekeepers you’ll be pitching to down the road.
Pitching your music successfully. It takes time and follow. So watch the complete video above, put together as greatest you possibly can, tailor your message to the gatekeeper’s particular wants, and make that pitch!
Don’t hand over within the face of rejection. As a result of it could be the NEXT pitch that opens doorways to your music.