Kim Kardashian is the face of Balenciaga‘s newest Bel Air purse marketing campaign. As a part of the model’s ongoing Characters sequence photographed by Nadav Kander, Kardashian carries two iterations of the viral tote, named for the ultra-wealthy Los Angeles enclave.
Within the newest “character examine,” Kardashian poses in entrance of a white backdrop, carrying Balenciaga staples akin to a pretend fur coat, a skintight turtleneck costume, heeled sock boots and distressed tights. The companion video idea exhibits Kardashian in the midst of a photograph shoot confirming a dinner date on a cellphone message in a voice-over.
Kim Kardashian for Balenciaga.
Nadav Kander for Balenciaga
The Bel Air’s hallmark is a logo-engraved steel twist lock. Out there in black, beige and ivory colorways, the calfskin tote options two slender belts throughout the entrance, in addition to a softened napa lining. The unique Bel Air and the Hobo iteration are available in a number of sizes.
“[The Bel Air’s] development is deceptively relaxed, with a fortified, round-edged construct designed to stay as a timeless heirloom,” Balenciaga’s press launch reads.
Kim Kardashian for Balenciaga.
Nadav Kander for Balenciaga
Beforehand, Balenciaga ambassadors Michelle Yeoh and Isabelle Huppert have modeled for the Characters marketing campaign. Kardashian additionally appeared within the Characters marketing campaign that includes the Rodeo purse, which debuted in July.
The Bel Air initially was featured in Balenciaga’s fall 2024 presentation in Paris in March. WWD’s Miles Socha mentioned the gathering “stayed true to [creative director Demna Gvasalia’s] hardcore, DIY inclinations however with much less angst and extra wry humor, even playfulness.”
Kardashian was named a Balenciaga model ambassador in 2024, whereas Yeoh and Huppert joined the lineup in 2023.
In a diversion from the micro bag pattern, slouchy silhouettes have reemerged on the runway, with labels like Gucci, Bottega Veneta and Tory Burch favoring roomier fashions. As the recognition of the “Outdated Cash” aesthetic proliferates amongst Gen Z, a youthful, hipper viewers finds themselves drawn to kinds as soon as most well-liked by retro fashion icons like Lee Radziwill, Carolyn Bessette-Kennedy and Princess Diana.
Kim Kardashian in Balenciaga’s Rodeo purse Characters marketing campaign from July 2024.
Nadav Kander for Balenciaga