BYD prioritising SUVs and utes in Australia

Australia’s BYD distributor EVDirect will prioritise including SUVs and utes to the native lineup because the Chinese language model expands its native presence.

In response to robust demand for the Shark 6, Sealion 6 and Atto 3, EVDirect will channel sources into importing new fashions with excessive gross sales potential, in response to CEO David Smitherman.

“The chance for us is that there’s a lot product to select from. My choice is ute and SUV, that’s the place the large segments are in Australia,” Mr Smitherman informed CarExpert.

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“And so our focus is actually on that. We’ve obtained the Shark 6 right here, the Sealion 7 will likely be launched in February, that’s our subsequent car.

“After that, you’ll see a continuing rollout of merchandise.”

BYD presently sells 5 fashions in Australia: the Sealion 6 and Atto 3 SUVs, Shark 6 ute, Seal sedan, and Dolphin hatch.

In China, the model has a variety of automobiles together with sedans, hatchbacks, individuals movers and SUVs.

Collectively, BYD has delivered over 7000 examples of the Atto 3 and Sealion 6 to clients over the primary 9 months of this yr, whereas the Seal and Dolphin generated 5308 and 1740 gross sales respectively.

Shark 6 ute orders opened final Tuesday night time to overwhelming demand – the preliminary allocation of 2000 items offered out inside 24 hours, prompting EVDirect to order an extra 1000 vehicles for distribution within the early months of 2025.

EVDirect has beforehand stated it goals to promote 25,000 automobiles in Australia this yr, adopted by 50,000 automobiles in 2025.

It’ll have one other new car in February 2025 with the Australian launch of the BYD Sealion 7 mid-sized electrical SUV, a rival to the Tesla Mannequin Y – Australia’s best-selling EV.

Liu Xueliang, normal supervisor of BYD’s Asia Pacific gross sales division, additionally confirmed that the model is eyeing utes to sit down alongside the Shark 6 in Australian showrooms.

“The BYD Shark 6 is the primary ute we’re launching in Australia, nevertheless it undoubtedly gained’t be the final one,” stated Mr Liu.

“We are going to see how the Shark 6 is performing available in the market and what suggestions our clients are offering us. Then we are going to proceed optimising and offering extra merchandise.”

BYD doesn’t presently have every other utes in its international portfolio, with the Shark 6 being its first.

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