BMW’s latest styling shift has sparked debate amongst fans loyal to the German automaker. Whereas this new design language is slowly successful over some, others stay firmly against it. However not Studie AG. The Japanese BMW specialist has wholeheartedly embraced the styling evolution.
For these unfamiliar, Studie, a Yokohama-based tuning store based in 1995, initially gained recognition as a BMW components specialist, specializing in the newest fashions at any given time. At the moment, Studie’s operations prolong throughout Japan, with branches in Sendai, Kobe, Fukuoka, Sapporo, Hokkaido, and Nagoya. Moreover, the corporate runs the official BMW racing workforce in Japan’s Tremendous GT touring automotive championship. Suffice it to say, Studie has develop into a cornerstone of Japan’s BMW tradition.
With its roots in motorsport, Studie caters not solely to modification fans but in addition to purists. Every of the store’s demo automobiles options various levels of aftermarket enhancements, however as Bob-san, the proprietor of Studie, defined, solely about 8% of their prospects go for suspension upgrades. And even fewer select modifications like wheels, exhausts, or efficiency components.
Over the previous 20 years, Studie has fostered a diehard neighborhood of BMW homeowners in Japan, with over 1,300 shared initiatives documented on their proprietor boards.
Many BMW fans in Japan choose to maintain their automobiles comparatively inventory, maybe a nod to the factory-delivered enjoyability and efficiency of recent M machines.
On this go to to Studie, Bob-san was form sufficient to carry out 4 of the store’s demo automobiles, together with his personal 1 of fifty 3.0 CSL, one in every of solely two in Japan – the opposite parked proper beside it within the Studie showroom.
Alongside the three.0 CSL, we additionally noticed a G82 M4, a collaboration between HKS and Studie on a G80 M3, and an M3 Touring Competitors – my private favorite of the bunch.
Whereas the three.0 CSL stays unmodified, it stood out as probably the most particular automotive of the day. The CSL pays homage to BMW’s legendary Seventies coupe and contains a 6-speed handbook transmission, centre-lock wheels, an lively differential, and 560hp. No marvel the fiftieth anniversary launch was an on the spot BMW collector’s must-have when it debuted in 2022.
However what shocked most was the three.0 CSL’s price ticket – north of US$1.5 million. That type of coin is sufficient to safe virtually any legendary basic or trendy hypercar. It’s a fairly clear indicator of Bob-san’s deep ardour for the BMW model.
A signature contact for Studie automobiles is the distinctive brand sticker positioned on the rear. Peeling pesky service store stickers off is nearly the primary to do when getting your automotive again from being labored on, however you’ll discover most Studie automotive proprietor conserving theirs firmly in place, a testomony to their delight in being a part of the Studie neighborhood.
The G82 M4 parked close by served as the inspiration for the three.0 CSL – minus the seven-figure asking value.
On the surface, the M4 is fitted with carbon fibre accents, a rear wing, facet skirts, a entrance grill substitute, a carbon bonnet, BBS wheels, and KW suspension.
The modifications are extra than simply aesthetic; they improve the automotive’s highway presence, making it not possible to disregard.
Contained in the absolutely re-trimmed cabin, the M4 contains a colour-matched roll cage, Recaro basic seats and an OMP steering wheel. No element has been neglected.
Subsequent is the ‘HKStudie’ M3, a mission combining JDM tuning strategies with German engineering. Although nonetheless in its early phases, the HKS-Studie partnership has already resulted in upgraded suspension and exhaust programs.
My favorite of the group, the M3 Competitors Wagon, was a shocking instance of understated aggression. With an Adro entrance bumper and physique package, this wagon stood out with out being excessive. It’s the construct that reignited my ardour for contemporary BMWs.
Underneath the hood, the purple theme continues with a CSF Race cost cooler consumption manifold and CPM cross bracing.
Paired with BBS wheels and KW suspension, this M3 Touring exemplifies the signature Studie aesthetic – refined however all the time purposeful.
The place else may you see 4 M automobiles of such calibre lined up collectively? That is what makes Studie synonymous with BMW in Japan.
Studie’s means to harness one of the best of recent BMWs and elevate them has earned the corporate a well-deserved popularity. And who is aware of? In 40 years, these is likely to be the automobiles we glance again on with the identical reverence for as we speak’s classics.
Alec Pender
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