Snapchat introduced the introduction of a unified Monetization Program, enhancing alternatives for creators to earn income by putting advertisements of their Tales and, for the primary time, in longer Highlight movies. The replace displays the platform’s dedication to supporting creators as Highlight viewership continues to develop, up 25% year-over-year.
Beginning February 1, 2025, eligible creators will have the ability to monetize Highlight movies that exceed one minute in size. The transfer aligns Highlight monetization with Tales, broadening the incomes potential for creators partaking with Snapchat’s international viewers.
Eligibility Necessities for Monetization
To qualify for Snapchat’s new Monetization Program, creators should meet particular standards:
- Followers: Preserve a minimal of fifty,000 followers.
- Posting Frequency: Publish no less than 25 posts monthly to Saved Tales or Highlight.
- Latest Exercise: Publish to Highlight or Public Tales on no less than 10 of the final 28 days.
- Engagement Metrics: Obtain one of many following within the final 28 days:
- 10 million Snap views.
- 1 million Highlight views.
- 12,000 hours of view time.
Detailed program data, together with eligible international locations, is accessible on Snapchat’s Creator Hub.
Highlight Progress and Creator Help
Over the previous 12 months, Snapchat has seen a threefold enhance within the variety of creators posting public content material. This progress underscores the platform’s dedication to fostering a vibrant creator ecosystem.
“We stay dedicated to evolving and increasing the whole rewards out there to creators, from Snap’s Monetization Program to the Snap Star Collab Studio, and extra, making it even simpler for them to seek out success and get rewarded for being their genuine selves,” Snapchat said in its announcement.
Empowering Genuine Creativity
Snapchat’s unified Monetization Program represents a major evolution in its method to creator help. By increasing income alternatives and refining eligibility requirements, the platform goals to incentivize genuine and interesting content material, guaranteeing mutual success for creators and its rising person base.
Creators searching for extra data can go to the Creator Hub to discover how Snapchat’s evolving instruments and applications may help them thrive.
Picture: Snapchat