Common Music Group and Amazon have introduced an expanded world relationship.
The 2 corporations have stated that they are going to be working collectively intently to “discover new and enhanced product alternatives” that can profit artists and create higher experiences for followers. UMG can even be collaborating with Amazon as they increase in audio, together with additional innovation in audiobooks, audio and visible programming in addition to livestreamed content material.
As well as, they are going to be working to deal with, amongst different issues, illegal AI-generated content material and technique of defending in opposition to fraud and misattribution.
“We’re very excited to advance our long-standing, glorious partnership with Amazon Music that marks a brand new period in streaming—Streaming 2.0,” stated UMG’s chairman and CEO Sir Lucian Grainge. “We recognize Amazon Music’s deep dedication to the pursuits of our artists, and look ahead to progressing our shared artist-centric targets by product innovation and accelerating development of their service.”
UMG have beforehand stated that their Streaming 2.0 technique focuses much less on scale in streaming and as a substitute goals to extend worth by totally different subscription ranges and promoting merchandise and different merchandise to followers.
“UMG has at all times been a collaborative associate to Amazon Music, and as we proceed to invent and introduce extra artist-to-fan connections by our product and unique content material, we’re redefining what it means to be a streaming service,” added Steve Increase, VP of Audio, Twitch and Video games for Amazon. “We’re thrilled to increase our relationship with UMG which is able to allow us to associate on significant new methods for artists to deepen their engagement with followers world wide, whereas working collectively to guard the work of artists, songwriters and publishers.”
This follows UMG asserting a brand new licensing settlement with TikTok earlier this yr. It comes after TikTok’s and UMG’s earlier settlement expired in late January, with the latter withdrawing its artists’ music from the platform on account of each events’ incapability to work out a brand new deal.
UMG’s new settlement with TikTok will reportedly “ship improved remuneration for UMG’s songwriters and artists, new promotional and engagement alternatives for his or her recordings and songs and industry-leading protections with respect to generative AI”, per a press launch.
In different information, Drake lately filed a second authorized dispute in opposition to Common Music Group (UMG), this time for defamation amongst different allegations surrounding Kendrick Lamar’s ‘Not Like Us’.
It is very important word that each actions will not be lawsuits, however moderately “pre-action filings” to acquire data that Drake can use ought to he determine to file a proper lawsuit sooner or later.
A UMG spokesperson has known as the accusations “offensive and unfaithful,” including: “We make use of the best moral practices in our advertising and promotional campaigns. No quantity of contrived and absurd authorized arguments on this pre-action submission can masks the truth that followers select the music they wish to hear.”