LOVE CAMPAIGN: Gucci is exploring love in all its types with its first Valentine’s Day marketing campaign conceived by artistic director Sabato De Sarno and to be unveiled globally Friday.
The designer tapped American photographer Tina Barney to shoot the “Gucci Collectively” marketing campaign fronted by actual {couples} and households which might be a part of the style trade.
“With this marketing campaign, we wished to inform and rejoice love in all its nuances,” De Sarno mentioned. “The solid contains households of every kind, {couples} in love, mates certain by deep affection. It was wonderful to work with Tina Barney, an artist who has been documenting affection and relationships for many years. Her gaze and lens are in a position to mix magnificence and fact, giving us a fraction of life that speaks to us all.”
Carlos Nazario and Joe Morris
Barney is well-known for her colour portraits of her household and shut mates and, to wit, Gucci mentioned in an announcement that she is ready “to seize the theatricality of on a regular basis life by way of refined compositional selections and evocative backdrops.”
The pictures painting Mariacarla Boscono and Claudio Stecchi; Kristen Coffey and Sharon Osterbind; Duyen Nguyen and Marc Nguyen; Hong Lin and Senyao Chen; George Barnett and Pixie Geldof; Rae Boxer and Etienne Deroeux; Liya Kebede, Philippe Rousselet and their youngsters, and Carlos Nazario and Joe Morris.
Hong Lin and Senyao Chen
They’re photographed within the backdrop of dwelling settings, capturing shared private moments, and Gucci can be releasing a sequence of movies.
The exhibition, “Tina Barney. Household Ties,” is at the moment being staged in Paris on the Jeu de Paume museum.
A gifting choice for Valentine’s Day ranges from the Gucci Horsebit 1955 tender purses and the Savoy journey assortment to eyewear, sneakers with the Horsebit or Net stripe, silk Flora scarves, Hyperlink to Love effective jewellery, and the model’s Flora fragrances.
Gucci final week unveiled its spring 2025 marketing campaign, dubbed “The place Mild Finds Us,” photographed by Canadian filmmaker and actor Xavier Dolan, and fronted by Yara Shahidi and George MacKay.
Earlier this month, the Italian model celebrated the Chinese language New Yr with a brand new marketing campaign that includes world model ambassadors Ni Ni and Xiao Zhan, paying tribute to household, custom and the symbolic renewal of the Yr of the Snake.