MotorWeek’s 1987 Ford Festiva Overview Reminds Us How Imperialism Created Many Small “American” Vehicles


The American automotive trade is finest identified for its massive automobiles, be they pickup vehicles, massive SUVs, or huge muscle automobiles. Most American automakers offered small automobiles up to now, however some people might not be conscious that many small “American” automobiles had been really designed and/or constructed by different corporations in different nations. American imperialism pressured itself upon the shores of Japanese nations like Korea and Japan underneath the guise of “civilizing” and “serving to” them out, and these nations conveniently helped People get low cost, environment friendly, well-built merchandise in return. The most recent MotorWeek Retro Overview showcases how Ford’s Festiva was really designed by Mazda in Japan and produced by Kia in Korea, and former Retro Opinions present how the opposite two gamers in America’s Massive Three carmakers have achieved the identical for over 50 years.

Ford, Basic Motors, and Chrysler don’t promote any small automobiles within the U.S. anymore. Shopper buy habits have shifted sufficient that the three corporations don’t see a lot, if any worth in promoting non-crossover automobiles. Even now, small and inexpensive American automobiles, crossovers or in any other case, are onerous to come back by. GM is the one firm of the massive three that sells a subcompact automobile within the U.S., the Chevrolet Trailblazer crossover, and it’s really designed and constructed by GM Korea.

Other than the Ford Festiva, there have been many different small automobiles offered by American automakers that had been really designed and/or in-built different nations. The Chevrolet Dash of the ‘80s was a rebadged Suzuki, the Chevrolet Spectrum was a rebadged Isuzu, the Chevrolet Nova was a rebadged Toyota, and the Chevrolet Spark and Aveo had been rebadged Korean Daewoos. The Dodge/Plymouth Colt was a rebadged Mitsubishi, and the Chrysler manufacturers had been as soon as deeply intertwined with Mitsubishi, utilizing its engines and rebadging different fashions for many years. Ford additionally used its overseas entities to provide different fashions through the years, together with the Ford Aspire and later variations of the Ford Escort.

American automakers did sometimes produce profitable small automobiles of their very own, like Chrysler’s Neon, Ford’s Focus, and Chevrolet’s Cavalier, however every firm relied closely on the respective classes realized from their colonized Japanese counterparts. The historical past of American automobile corporations and the American automotive panorama is closely intertwined with the proliferation of American imperialism. Ever since we realized that the Ford Pinto and Chevy Quotation had been rubbish in comparison with their imported market opponents, American corporations used the previous adage, “in case you can’t beat ‘em, colonize ‘em.” Within the phrases of Biggie Smalls, in case you don’t know, now you recognize.

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