Noboa has continued to climate controversy concerning the limits of his authority via the tip of his newest marketing campaign.
Ecuador’s structure requires that public officers take a depart of absence to run for re-election.
However Noboa as a substitute signed two govt decrees to keep away from transferring energy to his vp, Veronica Abad, with whom he’s feuding. Simply this week, the Constitutional Court docket of Ecuador declared each unconstitutional.
After the ruling, the Confederation of Indigenous Nationalities of Ecuador (CONAIE), a strong Indigenous rights coalition, blasted Noboa for treating the presidency like “a personal hacienda”.
“No authoritarian manoeuvre can cover the reality: Noboa’s authorities is riddled with irregularities, abuses and contempt for democracy,” CONAIE wrote in a assertion.
“We’ve by no means trusted this authorities,” the performing president of CONAIE, Zenaida Yasacama, advised Al Jazeera. “As a girl, his therapy of his vp has harm me.”
![Zenaida Yasacama, acting president of Conaie, an Indigenous organization, at the Conaie headquarters in Quito, Ecuador. Date: February 5, 2025.](https://www.aljazeera.com/wp-content/uploads/2025/02/Zenaida2-1738971670.jpg?w=770)
Nonetheless, Noboa has campaigned for a second, full time period on the idea that he’ll declare warfare in opposition to “the outdated politics” of Ecuador.
On commercials, Noboa stands in a white T-shirt in opposition to a purple background, subsequent to slogans for “one single spherical” — an attraction to voters to make Sunday’s victory so huge, no run-off election is required.
It’s a pointedly casual look, one designed to attraction to Ecuador’s youthful generations. Garcia Good defined that younger voters are significantly keen on Noboa. Some even carry cardboard cut-outs of the chief.
In a rustic the place the typical voting age is 28 and 16-year-old youngsters are eligible to vote, that demographic may present a major benefit on the polls.
But, Noboa’s charisma as a younger chief will solely take him up to now, Hurtado warned.
If he succeeds in successful a full four-year time period this 12 months, he’ll now not take pleasure in the good thing about the doubt that comes with being a relative newcomer to politics.
“If he doesn’t resolve the nation’s large challenges, his recognition will decline,” Hurtado mentioned.