Lewis Hamilton is driving for a brand new crew and likewise has a brand new attire sponsor.
On Monday, Lululemon introduced that the seven-time System 1 World Champion had signed on because the model’s latest ambassador, becoming a member of PGA golfers Min Woo Lee and Max Homa; ATP tennis professional Frances Tiafoe and WTA tennis professional Leylah Fernandez; NFL broad receiver DK Metcalf; NBA participant Jordan Clarkson, and NHL participant Connor Bedard.
Since 2018, Hamilton had been a worldwide ambassador for Tommy Hilfiger, however that was when he was driving for Mercedes-AMG’s Petronas’s System 1 crew. That 12-season partnership ended final yr. This yr, he started racing for Scuderia Ferrari.
At Lululemon, the British racing star will collaborate with the model on future designs in addition to international advocacy work.
“Lululemon product is such prime quality, appears to be like wonderful and finally delivers the efficiency I want it to,” Hamilton mentioned. “I’m excited to accomplice with a model that embraces a holistic strategy to wellness. Collectively we need to encourage our communities to be the most effective variations of themselves.”
Over the course of his profession, Hamilton, the game’s solely Black driver, has notched probably the most Grand Prix race victories, podiums and pole positions, together with seven World Championships. Off the observe, he’s turn into well-known in vogue circles, changing into a front-row common throughout vogue weeks, and heating up social media along with his over-the-top outfits. However he’s additionally recognized for his dedication to variety, fairness and inclusion in motorsport and social justice all over the world.
“I’m thrilled to welcome Lewis to the Lululemon collective as our latest ambassador,” mentioned Nikki Neuburger, chief model and product activation officer for Lululemon. “Lewis is a game-changer in each sense of the phrase. His relentless dedication to efficiency, well-being and impression align fully with what we stand for at Lululemon. We’re excited to accomplice with him to innovate, encourage, and create optimistic change collectively.”
Lewis Hamilton in Lululemon.
Courtesy of Lululemon
As a model ambassador, Lewis will work intently with Lululemon’s analysis and innovation, design and improvement groups to supply perception and suggestions on the corporate’s athletic and way of life collections. Lululemon’s Centre for Social Affect will even accomplice with Lewis’ international basis Mission 44, to include motion and psychological well being experiences into its efforts to construct a greater future for younger individuals via schooling, employment and empowerment.
As well as, Hamilton will probably be featured in Lululemon’s upcoming international marketing campaign, “No Holding Again,” that may highlight the dedication, bodily and psychological coaching it takes to be a champion. He will probably be featured in Lululemon’s latest males’s coaching attire in addition to its widespread Steel Vent Tech product.