1986 Dodge Conquest: Favourite Automobile Adverts | The Day by day Drive


A Mitsubishi captive that by no means discovered a endlessly house.

1986 Conquest, Red
1986 Dodge/Plymouth Conquest

They’re referred to as captive imports, and so they’re not as widespread as they as soon as had been. A captive import is a car constructed by a overseas producer, and bought beneath the banner of a home maker. The GEO lineup of automobiles and vehicles was comprised totally of captive imports.

1986 Dodge Conquest

Captive Imports

Offered via Chevrolet sellers between 1989 and 1997, GEO’s lineup included the Metro, which was constructed by Suzuki, the Prism, which was provided by Toyota, and the Storm, which got here by the use of Isuzu.

However whereas GEO tapped a lot of makers for its portfolio, Chrysler proved remarkably loyal to single supplier of usually inexpensive small automobiles: Mitsubishi. The connection goes again so far as 1971, when Dodge bought it’s first Mitsubishi, the Colt. Plymouth, too, one other Chrysler model, would go on to promote the Colt—yup, similar identify—in addition to the Cricket, Arrow, and Sapporo.

1986 Dodge/Plymouth Conquest
1986 Dodge/Plymouth Conquest advert

Dodge Conquest/Plymouth Conquest

However, these had been largely smaller, sensible automobiles, all with enticing worth tags. That stated, the Sapporo was an aesthetic little couple associated mechanically to the topic of this text. However, till 1987, nothing bearing the Chrysler badge had been constructed by Mitsubishi. And when Chrysler lastly did promote a automotive constructed by the Japanese maker, it was fairly particular. However this might occur solely after Dodge and Plymouth had a crack at it first.

New for 1984 was the Dodge and Plymouth (yup, each manufacturers, on the similar time) Conquest. A clone of the Mitsubishi Starion sports activities coupe, the Conquest was a world-class efficiency automotive that includes all kinds of go-fast goodies largely unknown to both Dodge or Plymouth franchises, together with: a gas injected, turbocharged, intercooled engine that includes steadiness shafts and a turbo water jacket, and a chassis NOT derived from Chryslers drained Okay-Automobile structure.

However, with a beginning worth of almost $13,000, the Conquest wasn’t nicely suited to Dodge and Plymouth showrooms, locations the place the widespread Aries and Reliant respectively bought for as little as $6000.

Chrysler Conquest

After two years of being bought as a Dodge and a Plymouth, the Conquest was promoted to premium standing, and commenced carrying a Chrysler badge for 1987. Gross sales of the Conquest by no means took off, nonetheless, maybe as a result of Chrysler prospects, nonetheless very keen on vinyl roofs and wire wheel covers, didn’t know what to make of the rakish, 176-horsepower sports activities automotive.

The advert featured right here is enjoyable as a result of it contains a number of stats, most of that are unnecessarily rounded to the tons of place, and a fairly dramatic picture of the Conquest. The automotive was discontinued after two years as a Chrysler, having by no means actually been up to date in any manner over its six-year run.

This editor loves the styling, which is unapologetically Japanese, and the blocky, super-cool five-spoke wheels.

Conquest Costs

A fast scan of Conquest gross sales—of any model—produced asking costs starting from $10,000 to $30,000, with most automobiles listed for round $15,000. Not dangerous for a short-lived captive import that by no means actually discovered a house.

1986 Dodge/Plymouth Conquest ad
1986 Dodge/Plymouth Conquest advert

Hearken to the Automobile Stuff Podcast

Observe Tom on Bluesky

Observe Tom on Twitter

Conquest Footage

Click on under for enlarged photographs

The Geos of 1992

Client Information Automobile Stuff Podcast Episode 266: Cybertruck Shedding Elements, Sienna Minivan Goes Off-Highway, Stylish Traditional Mats

 



Leave a Reply

Your email address will not be published. Required fields are marked *