LONDON — H&M’s subsidiary model & Different Tales is about to get a complete lot extra creative with daring colours and powerful silhouettes for its upcoming collaboration with Roksanda Ilinčić’s eponymous label.
The gathering will drop on-line and in shops in Might.
“I at all times benefit from the alternative to supply designs to new clients who could not often store my collections — it’s thrilling to design one thing distinctive for a brand new viewers in many alternative nations,” Ilinčić mentioned in an interview.
“Nonetheless, there’s at all times a stability — for this collaboration, the value level limits the extent of workmanship seen in my mainline, however utilizing completely different fabrications and delicate particulars allows us to create items which can be thrilling and delightful, and we hope to take pleasure in for a very long time,” she added.
A preview of Roksanda‘s collaboration with & Different Tales.
The designer mentioned when she was approached by & Different Tales she was “immediately intrigued” as to what the collaboration would appear to be.
In preview photographs of the gathering, it appears Ilinčić didn’t maintain again — there’s an oversize black hat, the place the brim of the hat falls all the way down to the torso of the physique, in addition to a costume in an amber hue.
The Serbian-born designer mentioned she had a powerful connection and shared related values with & Different Tales “on trend, artwork and design — it was a pure dialog from the beginning.”
A preview of Roksanda’s collaboration with & Different Tales.
Ilinčić is seasoned in collaborations — she’s labored with Barbour, FitFlop and Jigsaw up to now.
She mentioned teaming up with & Different Tales allowed her to discover a brand new market that allow her “enterprise into new classes which I haven’t explored earlier than. Like my collections, I need to create this emotional reference to the wearer, I consistently replicate on what ladies need [to] spotlight, conceal and rejoice.”
Malin Sone, head of design at & Different Tales, mentioned Ilinčić’s capacity to “mix artwork, structure and femininity ends in a set that’s each empowering and timeless.”