‘We’re condemned’: Kashmiri tourism pays the worth of Pahalgam killings | Tourism Information


Pahalgam, Indian-administered Kashmir – On Monday this week, Pahalgam in Indian-administered Kashmir was a bustling vacationer vacation spot. At this time, it’s a ghost city.

Suspected rebels killed at the very least 26 individuals on Tuesday within the picturesque vacationer resort within the deadliest such assault in 25 years in Indian-administered Kashmir, elevating fears of an escalation in India-Pakistan tensions.

The Resistance Entrance (TRF), a little-known armed group that emerged within the area in 2019, claimed accountability for the assault. In recent times, armed rebels who’re demanding Kashmir’s secession from India, have largely spared vacationers from their assaults. Tuesday’s killings have modified that.

Alongside the Liddar River, which winds by the picturesque valley, all of the inns have closed, and the retailers stand shuttered. The city, which pulls hundreds of thousands of holiday makers every year, has emptied nearly in a single day.

“I used to be so busy yesterday morning, I didn’t even have time to talk to anybody,” Mushtaq Ahmad, 45, a restaurant proprietor, tells Al Jazeera. By Wednesday, he had been compelled to shut his restaurant, and now believes the outlook is bleak.

“We’re condemned perpetually. I don’t suppose the business will recuperate now,” he says.

One other hotelier, Arshad Ahmad, says he had been overwhelmed by clients this yr. Now, that has all modified.

“All my 20 rooms had been booked for the subsequent month,” he says. “However every part modified in a single day. All my clients left early this morning. They had been unhappy, frightened, and terrified – and rightly so.”

Among the many lifeless at Baisaran meadow, Pahalgam, a magnificence spot favoured by vacationers, was native Kashmiri pony rider and information Adil Hussain Shah, 29, who misplaced his life whereas making an attempt to guard individuals.

Set amid panoramic mountains, girls in vibrant scarves and gray tweed pherans – lengthy, conventional Kashmiri clothes – stand exterior the portico of Adil’s residence in Pahalgam. Resting towards the beams, they watch solemnly as representatives of India’s nationwide tv retailers and correspondents from main newspapers stream into this distant village.

“A girl whose father was killed instructed me that my brother confronted the terrorists and tried to purpose with them to not kill innocents,” Adil’s brother, Naushad Shah, tells Al Jazeera at his residence in Hapat Nar village in Pahalgam, the place the general public both work as pony riders or vacationer guides, incomes an revenue of as much as $5 a day. “He tried to grab their rifle and was making an attempt to avoid wasting the girl’s father, however he was shot within the head and shoulder,” his brother, Naushad Shah, instructed Al Jazeera.

Jammu and Kashmir’s Chief Minister Omar Abdullah attended his funeral on Wednesday and praised his bravery.

“Terrorism has no faith. Now we have all the time taken care of vacationers and have been their help within the excessive mountains. This tragedy will hit us within the worst methods,” Naushad says, crying.

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A broken meals shack is pictured on the website of Tuesday’s assault on vacationers in Baisaran close to Pahalgam in south Kashmir’s Anantnag district, on April 24, 2025 [Adnan Abidi/Reuters]

A mass exodus

Amid the rising stress following the assault, which has prompted a robust response from India – together with suspension of a key water-sharing treaty and the closure of the mainland border crossing to Pakistan – hundreds of vacationers throughout Kashmir have packed their baggage and had been seen speeding to the airport.

“I had come to Kashmir on April 21 and was planning to remain until the twenty eighth, however now I’m terrified and leaving for my residence in Haryana,” 45-year-old Himani Sharma, who was staying at a lodge on the banks of Dal Lake in Srinagar metropolis, tells Al Jazeera close to the lake as she boards a taxi in the direction of the airport together with her household.

“My two youngsters and husband are scared.”

The Indian authorities issued an advisory instructing airways to help vacationers within the face of a surge in costs for airfares, citing “an surprising demand from vacationers searching for to return to their houses” and waiving cancellation and rescheduling charges.

In a publish on X on Wednesday, Chief Minister Omar Abdullah wrote, “It’s heartbreaking to see the exodus of our company from the Valley after Tuesday’s tragic terror assault in Pahalgam, however on the similar time, we completely perceive why individuals would need to depart.”

The scenario is compounded by the shutdown of the nationwide freeway, the foremost street hyperlink between Kashmir and the remainder of India, due to landslides on April 20 within the Ramban space, positioned 150km (93 miles) from the primary metropolis of Srinagar, which have destroyed a part of the freeway.

Abdullah mentioned that whereas New Delhi is working to organise further flights for individuals wishing to go away Kashmir, the freeway between Srinagar and Jammu has been reconnected for visitors in a single course.

“I’ve directed the administration to facilitate visitors between Srinagar & Jammu, permitting vacationer automobiles to go away,” Abdullah wrote. “This must be completed in a managed and organised means as a result of the street remains to be unstable in locations, and we’re additionally working exhausting to clear all of the stranded automobiles. We will be unable to allow fully free motion of automobiles in the intervening time & we hope that everybody will cooperate with us.”

In Kashmir this week, individuals have come out in massive numbers alongside regional politicians and dealer guilds to protest towards the killings.

Within the southern district of Doda, mosques had been blaring out their condemnations on loudspeakers on Wednesday. Many inns and residents are providing free lodgings for stranded vacationers and are waiving cancellation charges for these leaving the valley in misery.

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Vacationers wait close to check-in desks on the airport in Budgam district, as they attempt to depart following an assault in Baisaran close to south Kashmir’s Pahalgam, on April 24, 2025 [Stringer/Reuters]

However this premature mass exit by vacationers has come as a significant blow to native individuals, a lot of whom depend on the tourism business. Gulzar Ahmad Wani, 40, a taxi driver, earns as much as $52 a day ferrying vacationers from different components of India to and from the three hottest resorts in Pahalgam.

“They’re delivered to us by journey brokers. I typically make two back-and-forth rounds throughout three locations in a day. One from 9am to 12noon, and the second from 1pm to 4pm,” he says.

For the reason that devastating assault, all his bookings have been cancelled, and the shoppers who had already arrived have now fled. Nearly 90 p.c of all vacationer bookings within the area have now been cancelled, business insiders say.

“What has occurred is akin to pouring a vial of poison into the meals that has simply been ready,” Wani says. “This was the height vacationer season, and we had been anticipated to maintain this momentum and earn a good revenue this yr.”

Wani shares a three-storey home together with his siblings in Laripora, an idyllic village ringed by the majestic pine-covered forests in southern Kashmir. However the construction is 40 years outdated and crumbling.

He had utilized for monetary help beneath the Pradhan Mantri Awas Yojana, a federal authorities credit-linked subsidy scheme to facilitate entry to reasonably priced housing for low- and moderate-income residents.

“I had even been chosen to obtain the help. However sadly, it now appears that I can not take it as a result of I gained’t be capable to scrape collectively the remainder of the cash wanted to construct the home,” he says.

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Kashmiri merchants maintain a candlelight vigil to denounce the assault on vacationers in Pahalgam, on April 23, 2025 in Srinagar, India [Yawar Nazir/Getty Images]

Peak tourism season

In accordance with official figures, greater than 23 million vacationers visited the Indian-administered area of Jammu and Kashmir in 2024, and this yr, the figures had been anticipated to rise even larger. However tourism has suffered right here earlier than.

In 2019, when Article 370, which beforehand granted autonomous standing to Jammu and Kashmir state, was revoked, a significant clampdown on Kashmiris by the Indian authorities befell, with police and paramilitary forces deployed in massive numbers to forestall protests. Individuals had been jailed beneath strict pre-trial legal guidelines, the web was suspended and authorities critics had been subsequently arrested on “terrorism” prices. Tourism figures dropped off and continued to be flat all through the COVID-19 pandemic.

In recent times, nevertheless, numbers had been rising once more – backed by promotional campaigns by the Indian authorities.

Pahalgam is considered one of Indian-administered Kashmir’s hottest vacationer locations, with breathtaking landscapes excellent for pictures, trekking, pony rides, fishing, river rafting and nature walks. It’s surrounded by huge alpine meadows and pine forests with a number of lakes.

The place can be politically important for New Delhi because it serves as a base camp for the annual Amarnath Yatra, one of many holiest pilgrimages for Hindus in India. Yearly, a whole bunch of hundreds of pilgrims move by the excessive meadows for greater than a monthlong pilgrimage.

The realm has additionally lengthy been a favorite Bollywood filming location, and options in classics reminiscent of Betaab, after which one of many close by valleys too is known as.

With its efforts to revive tourism, nevertheless, the Indian authorities has are available for accusations of making an attempt to recommend that Kashmir had returned to a state of normalcy. One parliamentarian even known as tourism a “cultural invasion” and accused the federal government of politicising tourism in a area the place critics can nonetheless be arrested utilizing draconian legal guidelines beneath which an individual could be held in detention for prolonged durations of time and not using a trial.

India’s resolution to host a G20 tourism assembly in 2023 in Kashmir was additionally criticised by Fernand de Varennes, UN particular rapporteur on minority points, as “searching for to normalise what some have described as a army occupation by instrumentalising a G20 assembly and portraying a world ‘seal of approval’.”

Given its significance within the area, the world is closely patrolled by the military, paramilitary troops, and native police.

There are a number of safety checkpoints at entry factors, and in the course of the annual Hindu pilgrimage, which is ready to start on July 3, safety is heightened by the usage of drones, surveillance tools, and street checks. Towards that backdrop, Tuesday’s assault has shocked locals and guests alike.

“In a state of affairs the place regular life is closely beneath surveillance, it’s the authorities that needs to be held accountable. This incident has harm the locals most; we’re in grief,” an area handicraft shopkeeper in the primary metropolis of Srinagar tells Al Jazeera, requesting anonymity.

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Individuals carry the physique of Vinay Narwal, a navy officer, who was killed in Tuesday’s assault close to Pahalgam in south Kashmir, for his ‘final rites’ in Karnal within the northern state of Haryana, India, on April 23, 2025 [Bhawika Chhabra/Reuters]

‘Taking us again to the Nineteen Nineties’

Mir Imaad was taking photos of the colourful tulip buds adorning his lodge in Pahalgam on Tuesday when he seen helicopters whirring overhead. He says the weird exercise prompted him to suspect that one thing should be amiss. “Then, somebody introduced a feminine customer who had been lodging at our lodge again to her room. Her husband had been killed within the assault,” the 31-year-old hotelier tells Al Jazeera.

By the subsequent day, hundreds of fear-stricken vacationers had packed up their belongings and begun racing to the airport in taxis by the highways flanked on either side by sprawling mustard fields.

In the meantime, mass cancellations by vacationers have put about 500 lodge house owners in Pahalgam in a repair. Imaad has paid out $2,400 in refunds, and others are doing the identical.

“We employed expert professionals over the previous couple of years. Our cooks and the employees overseeing the catering are among the many greatest within the area,” says Imaad. “This lodge was inbuilt 1938 and had an enormous status to which we needed to dwell up. However now we’re confronted with the employees that merely doesn’t need to be right here. I don’t know what’s going to occur now.”

Financial specialists additionally imagine the information of the assault on Tuesday will discourage direct funding into Kashmir. “The precursor for good financial exercise is how a lot excellent news is popping out of the state,” says Ejaz Ayoub, a Srinagar-based economist. “When tourism will increase, a way of positivity in the direction of funding will increase. Within the final three years, the funding ratio within the area’s GDP has elevated – albeit marginally.”

However Ayoub additionally believes that the vacationer exodus won’t undermine the area’s economic system in the best way it’s being projected within the mainstream Indian media.

“Tourism’s general contribution to our GDP is marginal. The lodge business [in this region] earns $324m yearly, which accounts for only one p.c of our GDP. When contemplating the trickle-down impact by the secondary and tertiary sectors, which incorporates tour operators or people related to the gig-economy just like the ponywallas, the determine can develop to $720m. However that’s nonetheless little or no in comparison with agriculture’s contribution.”

Ayoub, nevertheless, mentioned the harm to tourism will have an effect on the gathering of a type of oblique tax known as Items and Providers Tax (GST). “Oblique taxation decreases because of decrease commerce volumes,” he added.

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Vacationers silhouetted sit on the financial institution of Dal lake on April 24, 2025, close to Srinagar, Kashmir, India [Yawar Nazir/Getty Images]

‘Anxious concerning the future’

Abdul Wahid Wani, 38, a pony-ride operator, was one of many first individuals to succeed in the bloody scene to search for survivors on Tuesday after a good friend within the police alerted him to the tragedy.

He climbed the scree-laden path resulting in Baisaran meadow, the place the carnage befell. For the reason that route is rugged and uphill, solely pony experience operators like Wani can carry individuals as much as the wonder spot.

“I couldn’t have lifted all of the injured survivors myself,” he explains. So, he shot a video of the scene and shared it on a WhatsApp group with a whole bunch of his fellow ponywallas, as they’re known as. “A few of them arrived rapidly,” Wahid says. “That’s how we rescued them.”

The movies, which went viral throughout India, now type the essential proof that police are counting on as a part of their probe into the incident.

However whereas he’s domestically being hailed as a hero, Wani is plagued with nervousness about how he’ll earn a residing any more. On Thursday, the flights touchdown in Srinagar had been practically empty whereas the airport itself was full of the panicked vacationers trying to catch the primary flight on their means out.

Some Indian nationals have even put their plans to go to the Valley on maintain. “I used to be planning to come back this yr. However now, I gained’t,” mentioned Bhaskar Bhatt, who lives in New Delhi.

Within the present season, which Wani described because the “greatest”, he was incomes as much as $11 a day, a good revenue on this space.

“I may afford to get my youngsters to review at a personal college,” he mentioned. Wani has two daughters aged 14 and 11, and a son who’s seven years outdated.

“I don’t need my youngsters to endure from the shortage of training that I’ve. I don’t need them to have a hardscrabble life as a pony operator.”

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