SharkNinja‘s magnificence division is filling out its C-suite.
Kleona Mack has joined Shark Magnificence as senior vice chairman and chief advertising officer, the place she is going to lead all the advertising for the corporate’s hair and skincare merchandise, in response to an announcement from the corporate. The announcement comes per week after SharkNinja’s hiring of Michelle Crossan-Matos, the previous chief advertising officer of Ulta Magnificence, who’s now the corporate’s chief progress officer.
“The corporate has been doing a little modern and groundbreaking work within the magnificence class, and you may really feel that power whenever you step via the doorways,” Mack mentioned. “There’s true innovation, and a deep devotion to the client and understanding what they need.”
Mack, who most lately served because the chief advertising officer of Glossier after holding a handful of roles at L’Oréal, additionally referred to as out the corporate’s social-first sense of storytelling as one of many elements that attracted her to the function.
“There are lots of similarities in taking shopper insights to drive the product roadmap, and that’s what I’m going to be targeted on,” Mack mentioned. “Then, it’s guaranteeing we’re reacting to what the buyer is saying and utilizing that to iterate and evolve the storytelling as these merchandise come out.”
That evolutionary mindset additionally dictates her management fashion, she mentioned. The corporate has been filling out its advertising muscle with different magnificence abilities, comparable to Jennifer Alfson, previously of Supergoop, Revlon and the Estée Lauder Cos., as vice chairman and world artistic director, Janelle Hickman-Kirby, previously of Revlon and Sol de Janeiro, as affiliate artistic director and others.
“What has stood out to me probably the most round this mindset at SharkNinja is this concept of iterating and persevering with to push fixed enchancment,” Mack mentioned. “That’s aligned with my management fashion — this test-and-learn approach of listening to the buyer and maintain evolving.”