What’s working for musicians these days on this planet of social video?
Over the previous two week I binged an unhealthy amount of short-form video content material by musicians (so that you don’t must). Seven commonalities stood out to me, and I’ve sorted them into totally different “developments.”
Let’s have a look collectively!
On this installment of our Music Profession Examine Group livestream, we watch and focus on examples of music content material that’s getting huge engagement throughout Reels, Shorts, and TikTok:
1. Stroll With Me
I suppose we like to watch folks stroll whereas singing. So invite your viewers into your world by taking them on a visible journey.
A stroll by way of the studio. Down the road. Throughout the room. To the opposite aspect of a park. Share a little bit of your world in an off-the-cuff format that places your persona front-and-center.
Examples embrace:
2. Supersize (or Downsize) Your self
Plenty of folks will inform you to be “genuine,” however maybe the higher recommendation is: “Be attention-grabbing.”
Is there a means you’ll be able to take probably the most attention-grabbing a part of your persona, or the factor you’re most in, and construct a persona round that? How will you look larger-than-life or — conversely — strip away every part to seem weak?
Examples embrace:
3. I Dare You!
Challenges, stunts, and dares are a superb strategy to interact your viewers. They create a sense of danger, and maintain us watching in suspense.
It may very well be a stunt association, a novel efficiency type, a inventive mashup, live-looping, and even daring your self to carry out in an uncomfortable scenario.
Examples embrace:
4. Squeeze ‘Em In
At this level, vertical video is nothing new. The format has dominated social for practically a decade. However we nonetheless enjoyment of seeing two or extra folks squeezed into the vertical body.
You don’t even want a camera-person. Static digital camera. Squeeze your band into the shot!
Examples embrace:
5. Train Me One thing
Instructional content material performs nicely, particularly when it’s bite-sized.
We love hacks, suggestions, historical past. Train your followers one thing associated to your music, whether or not it’s the way to play a guitar riff, the story behind your lyrics, or a manufacturing tip.
Examples embrace:
6. Make-Music-With-Me
We love to look at a course of unfold, and one thing get constructed.
Music includes a number of constructing. Songwriting. Manufacturing and recording. Even rehearsal and choreography. How will you SHOW folks the method so that they really feel like they’re included within the building of your music?
Examples embrace:
7. The All-New Previous-Faculty Music Video
Although we’ve heard that “the music video is useless” for years, the pendulum is swinging again and retro has returned.
However not widescreen movies. There’s a “new” means that persons are introducing cinematic qualities into the vertical format, and it’s a pleasant mixture of scripted/synthetic with informal/actual.
Examples embrace:
These are simply 7 developments I observed whereas binging an excessive amount of music content material on social.
I’m positive there are a lot of extra!
Need to share a pattern you’ve observed? Drop it within the feedback HERE.