Right here at SPI, we discuss rather a lot about how the riches are within the niches—and Victoria Moll of Contempo Coding resides, respiration proof of the facility of area of interest advertising! Victoria has generated a gradual six-figure revenue and an enormous YouTube following within the area of interest subject of medical coding, primarily by way of her YouTube channel.
Does it get way more niche-y than that?
Early in 2024, Victoria joined Pat on the SPI Podcast to share how she’s constructed a thriving enterprise that’s allowed her to stop her day job—one she’s working on her personal phrases.
Massive Success in an Uncommon Area of interest: Medical Coding
When you consider potential facet hustles, medical coding most likely doesn’t come instantly to thoughts.
It includes taking affected person prognosis, procedures, providers and medical gear knowledge and changing it into standardized codes used for billing insurance coverage, monitoring statistics, evaluation, and extra.
Whereas it could sound dry on paper, Victoria has turned medical coding right into a profitable focus for her enterprise by injecting a wholesome dose of life into the content material she shares on her channel and her web site. She faucets into her background as a popular culture blogger to “convey this totally different spin” to medical coding matters and pep up what is perhaps a snoozefest in lesser palms.
How YouTube Turned Her Launchpad
Although she began creating movies in 2017, Victoria’s YouTube journey actually took off in the course of the pandemic, when she was working full-time as a medical coding auditor whereas working her YouTube channel as a facet hustle.
Throughout lockdown, Victoria turned a chat-box common on Pat’s every day “Revenue Stream” YouTube collection, absorbing suggestions and methods for educating, lighting, reside streaming, and rising a web based enterprise by way of area of interest advertising.
“The Revenue Stream” offered Victoria with an amazing alternative to concentrate on leveling up Contempo Coding.
She arrange a correct house workplace and gear and began researching the best way to construct and have interaction an viewers on YouTube and make the most of instruments like key phrase optimization.
Dwell streams turned a strong manner for Victoria to show ideas, share her display, and have interaction along with her viewers in real-time. She would usually use a doc digital camera—like a light-weight overhead projector—to stroll by way of examples in medical coding books.
She additionally discovered to lean into the “enjoyable facet” of her persona in her movies—which, alongside along with her experience and credibility, helped her channel rapidly achieve traction. Contempo Coding now has over 100,000 subscribers, and Victoria’s Silver Play Button award takes delight of place within the background of all her movies.
Constructing a Profitable Product Line
Whereas her YouTube channel gives a wealth of free medical coding recommendation and tutorials, Victoria additionally monetizes her experience by way of on-line programs and applications.
She’s an teacher for the American Academy of Skilled Coders (AAPC) curriculum, which permits her to show programs for various medical coding certifications. Although annual licensing and per-student charges had been required (though she not licenses their materials), it saved her from creating a complete curriculum from scratch.
On her web site, Victoria affords her personal specialty certification programs and persevering with education schemes to assist people advance their medical coding careers.
She’s additionally branched out into internet affiliate marketing by partnering with an training firm that provides a proper program for individuals seeking to get began in medical coding.
A Choice Filter for New Alternatives
With the success of her YouTube channel and product line, Victoria is frequently juggling concepts and alternatives for brand spanking new books, programs, channels, reside streams, and extra area of interest advertising methods. Consequently, she’s discovered that it’s simple to turn out to be overwhelmed.
She briefly supplied on-line teaching, however it began getting in the best way of her content material creation.
Ultimately, she realized she wanted a solution to consider potential alternatives and choose the perfect ones—so she developed a easy three-point filter:
- How am I on this alternative?
- How a lot time wouldn’t it require?
- How a lot income might it probably generate?
“If there’s one thing that hits all three of them, yep, that’s the one I’m going for,” Victoria says. “If not, okay, what’s the closest factor I can do?”
This new method has unlocked much more success for Victoria, permitting her to embrace new alternatives with out overcommitting or shedding curiosity.
Delegating for Extra Magic and Much less Overwhelm
Victoria brings a wholesome dose of self-awareness to her facet hustle. She is aware of she doesn’t need to handle a group and is cautious about scaling too rapidly, preferring to maintain her operation lean.
However she did rent somebody to deal with the time-consuming work of modifying her movies, which has optimized her workflow immensely—and helped add much more pizzazz to her content material.
“It was simply so worthwhile to search out somebody who did it…I’ll make a degree, and I’ll gesture my hand out, and, like, sparkles will fly out of my hand… I might have by no means found out the best way to make that occur.”
Victoria’s fiancé, Chuoc, has even gotten in on the enterprise, serving to part-time with transport, reporting, and working the family. Consequently, Victoria can keep her move as a creator and teacher—with out the overwhelm.
Recommendation for Constructing a Model in an Unconventional Area of interest
Victoria’s success demonstrates that you would be able to construct a profitable enterprise, even in an uncommon area of interest like medical coding. The important thing takeaways from Victoria’s success embody:
- Inject your persona and discover artistic methods to interact your viewers round your matter
- Do key phrase analysis and optimize your content material
- Discover totally different content material mediums like video programs, reside streams, and podcasts
- Discover methods to filter and prioritize new alternatives with out overextending your self
- Outsource modifying or different duties that drain your time and artistic vitality
- Faucet into your networks to search out freelance assist
Most significantly, Victoria’s journey exhibits the riches that may be discovered by serving an unconventional area of interest market. Whereas medical coding could sound dry, her means to energise the topic and construct a rabid following proves there’s an viewers for nearly any matter if it’s packaged the proper manner.
You may say she’s cracked the code. 😉