Interviewer: Brunello Cucinelli lately rejected the time period “quiet luxurious” for his Winter 2024 assortment, as a substitute championing “mild luxurious.” What does that imply?
Italist Trend Professional: Cucinelli believes that “quiet luxurious” oversimplifies the depth of his craftsmanship. For him, true luxurious is daring and lively—each sew, each materials tells a narrative. Mild luxurious emphasizes stability: it’s elegant with out being ostentatious, gentle but sturdy, and rooted in custom however open to fashionable expression. It’s a extra human, moral strategy to luxurious, the place the main focus is on high quality, care, and group.
Interviewer: How is that this philosophy mirrored within the new able to put on assortment?
Italist Trend Professional: Within the prepared assortment, you see wealthy textures like cashmere and leather-based, however there’s additionally a recent power. Earthy tones floor the gathering, however then surprising bursts of coral crimson and lobster orange carry boldness and optimism. It’s an ideal embodiment of mild luxurious—class with an uplifting, joyful spirit.
Interviewer: How does Cucinelli’s dedication to gradual trend match into this?
Italist Trend Professional: His give attention to gradual trend aligns with mild luxurious completely. It’s about creating fewer, higher items that final—crafted with sustainability in thoughts and rooted in moral sourcing. Cucinelli’s clothes are supposed to endure in each high quality and magnificence, celebrating artistry and long-lasting worth.