Abercrombie & Fitch Co. on Thursday revealed a partnership with Haddad Manufacturers to develop the worldwide attain of its abercrombie children model.
Haddad is a New York-based, privately held, household enterprise specializing in youngsters’s attire and equipment and is the unique world licensee for Nike, Jordan, Converse, Hurley, Levi’s, Polo, Tommy Hilfiger, Calvin Klein and Huggies childrenswear. Haddad indicated that it distributes to greater than 100 international locations and operates gross sales and sourcing workplaces in 22 places globally, together with New York, Paris, Hilversum, Shanghai, London, Montreal, Bangkok, Egypt, Vietnam and Sri Lanka.
“As we work to diversify A&F Co.’s channel combine and drive sustainable, worthwhile progress, we’re thrilled to accomplice with Haddad Manufacturers to construct on our success and create a chance to develop the model within the years forward by participating with new clients globally,” Fran Horowitz, A&F’s chief government officer, stated in a press release.
Inside the settlement, A&F will proceed to design, produce and promote abercrombie children in its owned-and-operated channels because it does right now. The partnership with Haddad Manufacturers will concentrate on creating distribution channels for the model and rising the product line by including toddler and toddler classes to the prevailing assortment for 5- to 14-year-olds. Haddad has a workforce concerned within the design, sourcing, manufacturing, gross sales, advertising and marketing and distribution of childrenswear. The partnership marks the primary time that abercrombie children will probably be bought at non-Abercrombie shops in several international locations.
The brand new distribution is predicted to start subsequent yr. The autumn/back-to-school 2025 season of abercrombie children will probably be out there in Haddad Manufacturers’ showrooms globally in September.
Jack Haddad, president of Haddad Manufacturers, stated in a press release, “Our seamless collaboration offers us nice confidence that the abercrombie children product will proceed to resonate with customers globally. We stay up for extending the abercrombie children model, making the product out there to extra customers in the US and worldwide.”
Abercrombie & Fitch Co. has been on a roll, not too long ago demonstrating specific power within the Americas and with its Abercrombie model, which incorporates Abercrombie for adults and abercrombie children. The corporate posted a strong first quarter this yr, marked by gross sales and revenue positive aspects that exceeded Wall Avenue expectations. It was the sixth straight quarter of positive aspects for the operator of the Abercrombie, abercrombie children, Hollister and Gilly Hicks manufacturers.
Whether or not A&F seeks additional novel methods to bolster its distribution throughout its portfolio stays to be seen.
The corporate operates greater than 750 shops throughout North America, Europe, Asia and the Center East, in addition to the abercrombie.com and HollisterCo.com e-commerce websites.