Canva has introduced its acquisition of the generative AI platform Leonardo.Ai, marking a major step in direction of advancing its mission of empowering everybody to design. This acquisition is a part of Canva’s technique to scale its visible AI expertise and proceed innovating within the discipline of design.
Background and Targets
Since its launch in 2013, Canva has been dedicated to creating design accessible to everybody. At the moment, Canva helps over 190 million customers worldwide in bringing their concepts to life. With the acquisition of Leonardo.Ai, Canva goals to bolster its AI capabilities, enhancing its suite of AI merchandise and investing in continued analysis and innovation to form the way forward for visible AI.
Leonardo.Ai Integration
Leonardo.Ai, with its staff of 120 researchers, engineers, and designers, will proceed to develop its internet platform for its thousands and thousands of customers, now accelerated with Canva’s monetary sources, experience, and licensed content material from the Canva Creators program. This integration will permit Leonardo to develop its person base and improve its AI-generated pictures, graphics, and movies.
Advancing AI in Visible Communication
Canva has a historical past of investing in AI to enhance design instruments, beginning with the launch of its Background Remover device in 2019 and the acquisition of visible AI firm Kaleido in 2021. The introduction of the Textual content to Picture device in 2022 and the excellent suite of AI-powered merchandise, Magic Studio, in 2023, has pushed vital person engagement, with Magic Studio getting used over 7 billion instances.
Leonardo.Ai’s superior expertise shall be built-in into Canva’s present merchandise, resembling Magic Media, enhancing AI picture and video era. This integration can even assist deeper funding in foundational mannequin analysis and growth, essential for each Canva and Leonardo’s development.
Advantages for Customers
The mixing of Leonardo’s expertise will supply Canva customers enhanced capabilities in producing high-quality photographs and movies. Leonardo’s fashions can produce a variety of types, from hyper-realistic pictures to animated illustrations, offering customers with highly effective instruments for artistic and strategic work. These developments will profit numerous professionals, together with entrepreneurs, designers, creatives, and educators, by enabling them to scale their work effectively and successfully.
Sustaining Independence and Consumer Privateness
Leonardo will proceed to function independently, specializing in speedy innovation, mannequin analysis, and product growth. Whereas benefiting from Canva’s sources, Leonardo will keep its personal product growth trajectory. Consumer content material from Canva is not going to be shared with Leonardo except customers opt-in, making certain privateness and management over knowledge.
Picture: Canva