Drake poses on the Billboard Music Awards in Las Vegas on Could 1, 2019.
Richard Shotwell/Invision/AP
disguise caption
toggle caption
Richard Shotwell/Invision/AP
Drake has filed a petition towards Spotify and Common Music Group, accusing the businesses of conspiring to inflate the streaming and radio numbers of Kendrick Lamar’s “Not Like Us” amid the rappers’ monthslong feud.
Drake says within the petition, filed within the New York courtroom system, that UMG paid influencers, radio stations and others to advertise the tune and use bots to extend the tune’s reputation.
He references the businesses’ multi-year licensing settlement, and says they’ve “a long-standing, symbiotic enterprise relationship” during which UMG charged Spotify a licensing price 30% lower than traditional for “Not Like Us.” In change, Spotify incessantly beneficial the tune to customers, he says.
Drake and Lamar are two of the largest names within the rap style, with a number of primary hits and Grammys between them. They each have report label offers below UMG and collaborated a number of occasions prior to now.
Drake claims UMG engaged in comparable practices with different streaming platforms, reminiscent of Apple Music. For instance, when customers requested Siri to play his album Licensed Lover Boy, it performed “Not Like Us” as a substitute. He additionally says UMG fired workers “with or perceived as having loyalty to Drake.”
Spotify and UMG weren’t instantly obtainable for remark.
Although, UMG stated in a press release cited by the Related Press that the “suggestion that UMG would do something to undermine any of its artists is offensive and unfaithful. We make use of the very best moral practices in our advertising and promotional campaigns. No quantity of contrived and absurd authorized arguments on this pre-action submission can masks the truth that followers select the music they need to hear.”
It’s unclear what provoked the battle between the 2, however earlier this yr they each launched a number of songs stuffed with jabs and insults aimed on the different. The top of the exchanges was Lamar’s “Not Like Us,” which spent two weeks at primary on the Billboard Sizzling 100 and has greater than 900,000 streams on Spotify.
Earlier than submitting a grievance, which might flip Drake’s accusations into an official lawsuit, Drake is requesting discovery that features the identities of the folks UMG and Spotify allegedly paid to advertise and stream the tune.
“Each time a tune ‘breaks by means of,’ it means one other artist doesn’t,” he says within the petition. “UMG’s option to saturate the music market with ‘Not Like Us’ comes on the expense of its different artists, like Drake.”