GANGNAM STYLE: Erdem on Friday unveiled its first retailer outdoors of London at Shinsegae Gangnam, the upmarket shopping center in probably the most prosperous a part of South Korea‘s capital of Seoul.
A partnership with Shinsegae Worldwide, the 762-square-foot retailer comes with an overarching periwinkle hue — a tone impressed by Georgian-era interiors — with heat cedar wooden particulars and brass fixtures sitting alongside custom-designed mannequins in pale alabaster.
The shop carries a particular vary of things from the model’s pre-fall and fall 2024 ready-to-wear and equipment collections.
The model mentioned the Seoul location mirrors the design components of the London retailer, as each intention to evoke a sense of house for the Erdem girl. Each shops have been designed by P Joseph, a London-based design architect.
Erdem retailer in Shinsegae Gangnam.
Courtesy of Erdem
In the back of the shop is a folding display with a portrait portray of Erdem’s mom by British artist Kaye Donachie. The unique oil portray could be present in Erdem’s London flagship on 70 South Audley Avenue.
“Seoul is one among my favourite cities on the earth and it’s an thrilling step to have a brand new house in South Korea. I’m delighted to open a retailer in a metropolis that I discover so inspiring,” mentioned model founder and inventive director Erdem Moralioglu.
Shinsegae Worldwide, an affiliate of Shinsegae Group, one among South Korea’s largest retail conglomerates that was straight owned by Samsung Group till 1987, is the most important and oldest participant within the luxurious import enterprise within the nation. It serves as an area accomplice for firms like OTB, Giorgio Armani, Rick Owens, Stella McCartney, and Sacai.