G2 Information Reveals How Non-Designers Are Taking Over Canva

A trainer crafting lesson plans.

A small enterprise proprietor refining advertising marketing campaign supplies.

A neighborhood organizer making ready occasion supplies.

What do all of them have in widespread? They flip to Canva to carry concepts to life.

I analyzed over 4,400 G2 evaluations, and the pattern is obvious: Canva is now a go-to software for non-designers.

• Colleges and educators use it to create branding and coaching supplies.
• Small companies depend on it for video creation, brand design, and digital property.
• HR groups use it to create recruitment graphics and inside shows.
• Non-profits use it for promotional supplies, occasion graphics, and social media content material.

Canva connects small companies to clients, academics to college students, and advocates to their communities. It simplifies what was as soon as complicated, making creativity accessible in ways in which have been unimaginable only a few years in the past. 

Let’s dive into the surprising methods individuals are utilizing Canva, backed by information and real-world examples.

Be aware: The insights on this article are based mostly on 4,445 Canva evaluations submitted by actual customers on G2 between September 16, 2014, and March 4, 2025.

Canva in training: Insights from G2 evaluations

Canva is altering the sport in training, making design and content material creation extra accessible for educators, college students, and directors. From lesson plans to video tasks and even AI-generated visuals, educators use Canva in methods far past conventional design.

Let’s evaluation insights based mostly on 385 Canva evaluations submitted by training business customers on G2:

• 96.70% of educators (academics, professors, and so on.) and 97.40% of all training business customers (together with college students, admin, advertising, and so on.) rated Canva eight or larger.
• 17.58% of educators use Canva for content material creation.
• 8.79% of educators use Canva to create video content material.
• 2.20% of educators use Canva for AI picture era.
• 94.34% of all training business customers are prone to advocate Canva.
• Within the training business, 4.68% of Canva customers are academics, 2.59% maintain administrative roles (like operations assistants, coordinators, administrators, and workplace assistants), adopted by 1.82% college students, 1.56% professors, and 1.04% are graduate assistants or interns.

The info clearly reveals that educators are making Canva an important a part of their instructing toolkit. Right here’s how they use it:

• Lesson planning and supplies: Create partaking worksheets, lesson plans, and infographics.
• Pupil tasks and shows: Assist college students design polished, inventive assignments.
• Skilled growth: Construct coaching supplies and on-line programs for academics.
• Faculty branding and communication: Design newsletters, flyers, and digital signage.
• Collaboration and distant studying: Work seamlessly with college students and employees on-line.

What training business customers like and dislike about Canva on G2

The next insights come from a keyword-based textual content evaluation of G2 evaluations from training business customers. This evaluation highlights widespread themes in what educators, college students, and directors recognize about Canva and the challenges they point out of their suggestions.

What training business customers like about Canva on G2:

• 56.36% of training customers reward Canva’s robust design options.
• 43.64% recognize Canva’s pre-made templates for fast content material creation.
• 16.10% spotlight Canva as simple to make use of, even for non-designers.
• 7.27% point out Canva’s easy and intuitive UI.
• 3.38% discover Canvas’ instruments simple to know and use successfully.

As Asutosh mentions, Canva’s drag-and-drop interface permits educators to create lesson plans, shows, and advertising supplies shortly. Its in depth library of photos, fonts, and icons helps customers design professional-quality visuals with minimal effort.

What training business customers dislike about Canva on G2:

• 8.57% complain about restrictions in Canva’s free model.
• 2.08% discover the price of Canva Professional too excessive for his or her wants.
• 2.08% really feel Canva lacks the pliability {of professional} design software program.
• 2.60% report lagging when engaged on greater tasks.
• 0.78% point out that Canva generally crashes, inflicting misplaced work.

Many educators on G2 recognize Canva’s user-friendly design and in depth useful resource library, making it simple to create visually interesting content material shortly. Nonetheless, as Dana and different reviewers point out, Canva requires a relentless web connection, limiting offline entry to supplies.

Moreover, some customers really feel overwhelmed by the variety of paid templates, discovering it difficult to determine high-quality free choices shortly. Regardless of these minor drawbacks, educators often emphasize Canva’s effectiveness in simplifying graphic design duties and saving time.

Canva in small enterprise: Insights from G2 evaluations

Small enterprise house owners flip to Canva to streamline their branding, advertising, and content material creation. From social media graphics to shows and even video content material, Canva makes skilled design accessible without having a devoted designer.

Right here’s what we discovered from 1,261 Canva evaluations submitted by small enterprise customers on G2:

• 96.59% of small enterprise customers rated Canva eight or larger out of ten.
• 43.62% use Canva for advertising, branding, promotions, or social media.
• 6.11% of small enterprise customers use Canva for brand design.
• 8.49% create shows for enterprise pitches, investor decks, and consumer proposals.
• 5.08% use Canva to design ebooks and reviews, serving to with enterprise documentation, lead magnets, and digital content material distribution.
• 2.46% design infographics with Canva.
• 5.63% use Canva for content material creation, together with social media clips and promotional movies.
• Amongst small enterprise customers, 22.51% are house owners, adopted by 12.83% founders, 4.97% co-founders, and three.40% enterprise house owners. Moreover, 1.83% are enterprise growth managers, 1.83% determine as entrepreneurs, and 1.31% are enterprise analysts. Different roles embody 1.31% founder & CEO, 1.05% co-owners, and 1.05% proprietor/designers. 

Listed here are 5 key methods small enterprise customers are utilizing Canva:

• Advertising and marketing and branding: Creating advertising supplies, branding property, and social media graphics to advertise their companies.
• Enterprise shows: Designing shows for enterprise pitches, investor conferences, and consumer proposals.
• Emblem design: Creating logos to determine and strengthen model id.
• Video content material creation: Producing video content material for social media, promoting, and promotional campaigns.
• Ebooks & reviews: Creating ebooks, reviews, and different enterprise paperwork for digital distribution and lead era.

What small enterprise customers like and dislike about Canva on G2

These insights are based mostly on a textual content evaluation of G2 evaluations from small enterprise customers. Their suggestions highlights what makes Canva a go-to design software and the areas the place it falls quick.

What small enterprise customers like about Canva on G2:

• 55.43% recognize Canvas’ design capabilities, making it simple to create professional-looking visuals.
• 43.54% worth the templates, which assist velocity up content material creation.
• 19.75% just like the graphics library, offering entry to inventory pictures, icons, and different property.
• 17.76% discover Canva simple to make use of, with an intuitive drag-and-drop interface.
• 10.63% point out its options, similar to background remover and model kits, as helpful for enterprise wants.

As Akash shares, small enterprise customers love Canva for its robust design instruments and time-saving templates. With an easy-to-use interface and an enormous library of graphics, it helps them create skilled visuals shortly.

What small enterprise customers dislike about Canva on G2:

• 7.45% really feel that the free model is simply too restricted, with many options behind the Professional subscription.
• 4.20% discover some points of Canva tough to make use of, particularly when attempting superior design duties.
• 3.01% point out an absence of customization choices, limiting flexibility in comparison with skilled design instruments.
• 2.46% report that Canva is sluggish, notably when dealing with giant recordsdata.
• 2.46% expertise issues, together with occasional glitches and platform instability.

Whereas small companies love Canva for its design instruments and templates, some customers discover its free model too restricted and superior design options restrictive. Others report slowness, glitches, and an absence of customization in comparison with skilled design software program. Nonetheless, it is smart {that a} free software has limitations on the options it may well provide for free of charge. In spite of everything, sustaining and enhancing a product requires sources, and providing premium options helps maintain its growth.

Canva in HR: Insights from G2 evaluations

Human sources (HR) professionals use Canva to create partaking content material, from recruitment graphics to inside shows. Its easy-to-use design instruments assist streamline communication and branding inside organizations.

Right here’s what 66 Canva evaluations submitted by HR business customers on G2 inform us about it!

• 93.94% of HR business customers charge Canva eight or larger out of ten.
• 10.61% use Canva for content material creation, together with HR-related supplies.
• 1.52% use Canva for HR shows.
• 1.52% use Canva for job postings & recruitment graphics.
• Amongst HR business customers, 6.06% are HR generalists, and 6.06% are human sources managers, making them the most typical roles utilizing Canva. Moreover, 1.52% of customers maintain roles similar to expertise brokers, senior editors & heads of expertise acquisition, HR executives, technical recruiters, HR specialists, and other people operations coordinators. 

Listed here are 5 key methods HR business customers make the most of Canva:

• Job recruitment and branding: Designing visually interesting job postings, profession web page graphics, and recruitment advertisements to draw expertise.
• Coaching and onboarding: Creating partaking coaching supplies, onboarding paperwork, and HR coverage guides for brand spanking new staff.
• Inside communication and engagement: Designing inside newsletters, firm bulletins, and worker recognition graphics.
• Occasion planning and culture-building: Crafting promotional supplies for team-building occasions, worker appreciation days, and company celebrations.
• HR shows and reviews: Creating skilled slideshows, information visualizations, and coverage shows for inside and exterior stakeholders.

What HR business customers like and dislike about Canva on G2

The next insights are derived with keyword-based textual content evaluation and sentiment quantification of G2 evaluations from HR business customers. The info beneath highlights what HR customers like and dislike about Canva.

What HR business customers like about Canva on G2:

• 56.06% recognize Canva’s design capabilities, permitting them to create skilled visuals.
• 34.85% worth the templates, which assist streamline HR content material creation.
• 22.73% discover Canva simple to make use of, making it accessible for non-designers.
• 10.61% like the provision of graphics, together with inventory photos and icons.
• 7.58% point out Canva’s user-friendly interface, which simplifies their workflow.

As Misha identified, HR customers love Canva for its skilled design instruments, ready-made templates, and ease of use. Its graphics library and easy interface make content material creation easy.

What HR business customers dislike about Canva on G2:

• 7.58% really feel the free model is simply too restricted, proscribing entry to premium options.
• 4.55% report issues, together with minor glitches and occasional platform points.
• 3.03% discover Canva Professional costly for HR-related duties.
• 3.03% point out that Canva may be tough for particular HR design wants.
• 1.52% really feel that it lacks superior customization choices, limiting design flexibility.

With professional-grade design instruments, pre-made templates, and an intuitive interface, Canva has turn into a go-to for HR professionals. Some HR customers like Kavya discover Canva’s free model too restricted, whereas others report minor glitches, excessive Professional prices, or an absence of superior customization. Regardless of its ease of use, some duties nonetheless really feel restrictive.

Whereas Canva’s free model has limitations, it nonetheless gives a stable vary of templates and instruments that many HR professionals discover helpful. Upgrading to the Professional model can unlock further options for many who want extra flexibility.

Canva in non-profits: Insights from G2 evaluations

Nonprofits are utilizing Canva to amplify their affect, from advertising and fundraising to advocacy and neighborhood outreach. They create promotional supplies, occasion graphics, and social media content material to have interaction supporters and unfold their mission. With Canva, they will design skilled visuals that assist drive consciousness and assist their trigger.

In line with 69 Canva evaluations submitted by non-profit and neighborhood group customers on G2:

• 95.24% of nonprofit customers rated Canva eight or larger out of ten.
• 9.52% use Canva for content material creation, together with nonprofit-related supplies.
• 7.14% use Canva for advertising and promotional efforts.
• 3.97% use Canva for fundraising campaigns, designing donation pages, and consciousness graphics.
• 3.97% create occasion promotion supplies, similar to posters and invites.
• 2.38% use Canva for neighborhood outreach, designing flyers, and consciousness supplies.
• 1.59% make the most of Canva for volunteer recruitment, creating partaking recruitment graphics.
• 1.59% leverage Canva for advocacy and consciousness, supporting their social causes.
• 3.17% design donation and fundraising graphics for nonprofit campaigns.
• 1.59% create consciousness marketing campaign supplies to unfold their mission.
• 1.59% use Canva for social media advocacy, creating visuals for digital activism.
• 0.79% design academic supplies for nonprofit coaching applications.
• 0.79% work on neighborhood affect reviews to showcase achievements.
• Amongst nonprofit and neighborhood group customers of Canva, 21.74% are neighborhood managers, making them the biggest person group. These customers handle engagement, outreach, and digital communications for his or her organizations. Different key roles, every representing 1.45% – 2.90% of customers, embody neighborhood outreach coordinators, growth and volunteer coordinators, fundraising and growth specialists, and social media and communications specialists.

Listed here are 5 key methods nonprofits and neighborhood organizations use Canva:

• Fundraising and donation drives: Designing compelling fundraising supplies, donation marketing campaign visuals, and grant proposal graphics.
• Neighborhood outreach and advocacy: Creating flyers, infographics, and digital content material to advertise social causes and lift consciousness.
• Volunteer recruitment and engagement: Designing partaking volunteer recruitment posters, onboarding supplies, and appreciation graphics.
• Occasion promotion and branding: Crafting promotional property for fundraising occasions, neighborhood applications, and nonprofit initiatives.
• Instructional content material and reviews: Creating coaching guides, affect reviews, and shows for stakeholders and donors.

What non-profit customers like and dislike about Canva on G2

These insights come from a key phrase evaluation of actual G2 evaluations submitted by nonprofit customers sharing their experiences with Canva.

What non-profit customers like about Canva on G2:

• 68.12% recognize Canva’s graphics & design property, which give entry to inventory photos, icons, and inventive components.
• 42.03% worth the templates, making it simpler to create visually interesting content material shortly.
• 15.94% discover Canva’s ease of use necessary, particularly for these with out design expertise.
• 8.70% spotlight its branding & customization instruments, similar to model kits and brand integration.
• 1.45% just like the collaboration options, permitting groups to collaborate on designs.

As Sophie identified, Canva’s design property, ready-made templates, and easy-to-use instruments, stand out for the customers. Many additionally recognize its branding and collaboration options, which assist groups keep consistency and work collectively seamlessly.

What non-profit customers dislike about Canva on G2:

• 5.80% report export & obtain points, together with issues with file high quality and formatting.
• 2.90% discover Canva Professional costly, making it tough for nonprofits with restricted budgets to entry premium options.
• 2.90% point out sluggish efficiency, particularly when engaged on bigger recordsdata or complicated designs.
• 2.90% really feel some superior options are tough to make use of, requiring extra customization and management.
• 1.45% consider the free model is simply too restricted, proscribing entry to sure templates and design instruments.

Non-profit customers recognize Canva for its wealthy design property, ready-made templates, and intuitive instruments, making it simple to create impactful visuals with out a design crew. Some nonprofit customers like Sophie have reported points with export and obtain and sluggish efficiency on complicated designs. Others discover Canva Professional costly or really feel the free model is simply too restricted, making accessing premium options and customization choices more durable. 

Whereas Canva’s free model has some limitations, it nonetheless gives many design instruments that many nonprofits depend on. Optimizing file sizes and utilizing simplified templates might help these dealing with efficiency points, and Canva Professional’s superior options typically make content material creation extra environment friendly in the long term.

Democratizing design: Why Canva works for non-designers

Canva has turn into a game-changer in content material creation throughout training, small enterprise, human sources, and nonprofit sectors. It empowers non-designers to create professional-quality visuals with ease.

Customers in these industries persistently charge Canva extremely, typically eight out of ten or above, and broadly advocate it. Its affect is obvious. Canva’s strengths lie in its intuitive drag-and-drop interface, in depth template library, and highly effective design instruments. These options make design accessible and environment friendly for everybody.

As a reviewer mentioned, “Canva makes designing simple, even if you happen to’re not a designer.” — it permits anybody to carry concepts to life shortly and creatively.

Some discover the free model limiting and need for higher entry to premium options, whereas others report occasional sluggish efficiency or want extra superior customization akin to skilled design software program​. Nonetheless, these frustrations are comparatively minor in comparison with Canvas’ advantages. 

The platform continues to evolve, now integrating AI-powered options like picture era to additional optimize inventive workflows. This reinforces its mission to democratize design and enhance content material effectivity for all. 

Excited about upgrading to Canva Professional? Dive into G2’s in-depth evaluation to see if Canva Professional is price it. Get the true scoop on what you achieve and what may maintain you again.