Because the group supervisor at G2, I’m all the time impressed by the insights shared by our vibrant group of superusers—the G2 Icons.
To dig deeper into how entrepreneurs streamline their workflows, I reached out to those business consultants to be taught concerning the advertising and marketing automation instruments they swear by. Their suggestions are full of actionable insights, real-life use circumstances, and a wealth of experience that can assist you discover the right instrument for your corporation.
Whereas a few of these instruments are fashionable on G2, some are hidden gems that our superuser, G2 Icons, have shared with me.
1. HubSpot
Three professionals, three views, one conclusion: HubSpot is the go-to advertising and marketing automation instrument. Right here’s what Vitaliy Verbitskiy (head of selling), Charlotte Maughan (senior shopper success operations supervisor), and Henry Alexander Nejako (gross sales consultant) must say.
Why HubSpot stands out
HubSpot excels in offering an entire buyer relationship administration (CRM) resolution for advertising and marketing groups. Its seamless integrations with instruments like Slack and Salesforce make it supreme for organizations seeking to unify their workflows.
- Automation options:
- “HubSpot’s monitoring, attribution, and reporting capabilities make it invaluable,” says Vitaliy.
- “I can automate e-mail mailing lists for brand spanking new onboarded customers, schedule sends, and monitor metrics,” Charlotte shares.
- “Workflows, lists, and imports are really easy to arrange,” Henry provides.
- Integrations: Its means to combine with virtually any instrument is a main win. It really works seamlessly with Jira, Confluence, Slack, Salesforce, Nexmo, and Shopify.
- Particular use case: Trusted for managing advertising and marketing groups, contact administration, and gross sales outreach. Vitaliy highlighted its effectiveness in managing advanced groups and processes.
- Person friendliness: Universally praised for its intuitive interface and easy setup course of.
- Reporting: Simple-to-capture analytics that gives deep insights for resolution making.
- Workflow influence: “HubSpot is the perfect I’ve used for central analytics, attribution, and managing advertising and marketing motions,” says Vitaliy.
G2 Ranking: 4.5/5 (10,000+ evaluations)
2. Social Bee
Brian Sikorski, a enterprise proprietor who’s relied on G2 since 2023, shares why SocialBee is their go-to instrument for simplifying and scaling their advertising and marketing efforts.
Why Social Bee stands out
Social Bee is ideal for small companies and social media managers who want environment friendly scheduling and content material planning.
- Automation options: “I like how I can create brand-specific queues, set expiration dates, and use the Social Media Copilot for technique era,” Brian notes.
- Integrations: Constantly increasing integration choices to streamline workflows.
- Particular use case: Ultimate for advertising and marketing planning, scheduling, and viewers engagement.
- Person friendliness: Easy to navigate, with an excellent help staff.
- Reporting: Sturdy reporting capabilities with out charging further for superior options.
- Workflow influence: “Social Bee is my secret weapon. It saves me time on scheduling, writing, and viewers administration,” Brian says.
G2 Ranking: 4.7/5 (400+ evaluations)
3. Bika.ai
Luca Piccinotti, a CEO, CTO, and an lively G2 reviewer, shares how Bika.ai helps them keep constant and efficient with their advertising and marketing efforts.
Why Bika.ai stands out
Bika.ai is the go-to selection for superior customers who need full management over automation by APIs and AI-powered workflows.
- Automation options: “There are actually no limits! From knowledge entry to CRM administration and API-based workflows, Bika.ai can do all of it,” says Luca.
- Integrations: There are not any large limits, additionally as a result of usually, in a “technically deep” use case, native integrations are usually not all the time used, and the massive job is finished by APIs, webhooks, and many others.
- Particular use case: Centralizes CRM, e-mail, and knowledge administration, decreasing the necessity for a number of instruments.
- Person friendliness: Requires some technical abilities however gives immense energy for superior customers.
- Reporting: Customizable studies tailor-made to particular workflows.
- Workflow influence: “The innovation lies in integrating automation and AI, simplifying the design and implementation course of,” Luca shares.
G2 Ranking: Solely 2 evaluations on G2 (however rising)
4. Pabbly Join
Ankit Jaitly, an Web optimization Guide who has trusted G2 since 2022, explains why SocialBee is the last word resolution for simplifying advertising and marketing automation.
Why Pabbly Join stands out
Pabbly Join is an economical different for workflow automation, particularly for companies managing advanced integrations that need to join apps and providers.
- Automation options: “Free inside duties and help for over 2,000+ apps make it a no brainer,” says Ankit.
- Integrations: Constantly provides new apps and instruments, making it extremely versatile.
- Particular use case: Automates notifications, follow-ups, knowledge transfers, and even enterprise tax submitting.
- Person friendliness: Intensive tutorials, lively communities, and boards guarantee a clean studying curve.
- Reporting: Optimizes processes whereas saving prices in comparison with opponents.
- Workflow influence: “Pabbly has matured a lot in recent times that I can’t even look again at Zapier anymore,” Ankit shares.
G2 Ranking: 4.2/5 (primarily based of 12 evaluations)
5. Simplified
What makes Simplified a well-liked selection? Sheeba Thomas, an skilled digital advertising and marketing supervisor, and G2 person, offers their tackle the platform.
Why Simplified stands out
Simplified shines as a complete content material creation instrument, streamlining duties for entrepreneurs centered on Web optimization and social media administration.
- Automation options: “It’s unbelievable for producing and publishing content material like blogs, social media posts, and emails,” Sheeba notes.
- Integrations: Works easily with social media platforms and content material administration instruments.
- Particular use case: Generates Web optimization-optimized content material, decreasing errors and saving time.
- Person friendliness: Gives a transparent and intuitive UI with complete guides and FAQs.
- Reporting: Gives actionable insights and key efficiency indicators (KPIs) for straightforward evaluation.
- Workflow influence: “Simplified has streamlined my B2B advertising and marketing by consolidating a number of duties into one platform,” says Sheeba.
G2 Ranking: 4.2/5 (4950+ evaluations)
6. Intercom
MaryAnn Kerubo, the top of onboarding, has been utilizing G2 since 2024. Let’s check out what they must say about Intercom and the way it suits into their workflow.
Why Intercom stands out
Intercom stands out for its strong buyer engagement options, making it invaluable for groups managing onboarding and retention.
- Automation options: “Intercom’s product excursions, stay chat, and e-mail drips make it a standout instrument for engagement and retention,” MaryAnn says.
- Integrations: Performs effectively with Slack, HubSpot, Calendly, and FullStory.
- Particular use case: Permits efficient person onboarding, engagement monitoring, and help ticket decision.
- Person friendliness: Intuitive and straightforward to be taught, with useful help.
- Reporting: Gives insights that enhance person retention and satisfaction.
- Workflow influence: “Intercom has enhanced my means to onboard customers and collaborate with my distant staff effectively,” MaryAnn shares.
G2 Ranking: 4.5/5 (3,339+ evaluations)
Wrapping it up
After listening to from our G2 Icons, it’s clear that advertising and marketing automation instruments are game-changers for streamlining workflows, enhancing engagement, and boosting productiveness. Whether or not you are in search of a CRM powerhouse like HubSpot, a social media scheduling instrument like Social Bee, or an AI-powered automation instrument like Bika.ai, there’s an answer for each advertising and marketing want.
For these centered on buyer engagement, Intercom stands out as a wonderful selection. If affordability and workflow automation are your priorities, Pabbly Join is a must-consider. And for content material creators, Simplified supplies a seamless option to handle content material throughout platforms.
Every instrument on this listing was chosen by business professionals who use them every day, and their insights spotlight the ability of the best advertising and marketing stack.
Now it’s your flip — in case you’ve used any of those instruments or have one other favourite, contemplate sharing your expertise by leaving a evaluation on G2. Your suggestions helps our group develop and make higher choices.