AI corporations went all weapons blazing into December 2024. The brand new yr brings sturdy alerts of transformation as AI, generative AI, and agentic AI get multidimensional.
What AI information emerged in December?
- Dec 2: World Labs launched a spatial intelligence AI system that generates 3D worlds from photos (Supply)
- Dec 2: Musk information injunction to dam OpenAI’s for-profit transition and stop anticompetitive habits (Supply) + (Supply)
- Dec 4: Google DeepMind launched Genie 2, which converts photos into interactive 3D environments (Supply)
- Dec 5: OpenAI launched ChatGPT o1, a brand new Professional mannequin with a promise of multimodal inputs, extra reliability, and limitless use (Supply)
- Dec 5: Microsoft launched the Copilot Imaginative and prescient AI assistant for Copilot Professional subscribers that explores a brand new stage of human-computer interactions (Supply)
- Dec 6: Former PayPal exec and enterprise capitalist David Sacks named the White Home’s “AI & Crypto Czar” for the Trump administration (Supply)
- Dec 9: Reddit launched Reddit Solutions, a brand new AI-powered function to allow conversational seek for US-based customers (Supply)
- Dec 10: Yelp releases AI-powered evaluate insights, enterprise discovery, and good choice promoting options (Supply)
- Dec 11: Google releases Gemini 2.0 with AI agent capabilities and worth provides for multi-modal question responses (Supply)
- Dec 17: OpenAI introduces new search to 4o for all free customers (Supply)
The G2 Take
We parsed all of the AI information, analyzed it utilizing G2 knowledge, and distilled it into a very powerful issues it’s good to know. Let’s dive in.
OpenAI and Google proceed to duke it out
Whereas OpenAI had 12 days of launches and introduced its ChatGPT Professional plan’s $200 pricing, Google has outperformed OpenAI as Gemini now ranks #1 on the Chatbot Enviornment Leaderboard. Contemplating multifaceted facets of community-driven analysis, it’s price noting that The G2 AI Chatbot Grid exhibits Gemini & ChatGPT neck and neck, with Gemini being #1 in market presence whereas ChatGPT is #1 in person satisfaction.
Supply: G2 Grid® for AI Chatbots
OpenAI now provides superior voice mode, multimodal inputs and uploads, knowledge evaluation, and picture technology to its Professional plan customers.
Google’s Gemini 2.0 brings free AI reasoning, multimodal, and agentic capabilities. Its household of fashions additionally provides photos, video, and audio outputs — whereas buckling up its agentic AI capabilities by means of Undertaking Mariner’s highly effective updates that can assist customers accomplish advanced duties.
OpenAI vs Google: updates in contrast |
||
|---|---|---|
|
OpenAI |
|
Perform |
|
Sora |
VEO 2 |
Video technology |
|
Video function in ChatGPT voice mode |
Undertaking Astra |
Common AI assistant with viewing capabilities |
|
OpenAI o1 |
Gemini 2.0 Flash |
Household of AI fashions |
|
ChatGPT Search |
Google AI overviews |
Search |
Amidst OpenAI’s restructuring following its current $6.6B funding spherical, its authorized battles, and the ambitions to construct an promoting mannequin and agentic AI, will its $200 ChatGPT Professional plan be a clever transfer? Particularly, whereas its American and Chinese language rivals provide their fashions without cost.
As competitors heats up, the definition of what makes an AI mannequin “good” is evolving. Low latency, enhanced efficiency, multimodal help, and complex problem-solving are not hallmarks of fine AI fashions — they’re the baseline expectations.
China is growing its fashions at decrease prices and in a lot shorter durations. Alibaba’s Qwen QVQ open supply and DeepSeek-V3 exemplify this development. It will not be lengthy earlier than software program consumers and AI customers anticipate the identical effectivity from American AI corporations.
This begs a couple of questions:
- Will AI choices get costly as efficiency necessities rise?
- How will agentic AI suppliers differentiate themselves in a sea of AI brokers?
- How will AI corporations sort out mannequin coaching prices, knowledge middle upkeep, and sustainability sooner or later?
The ability of community-driven content material meets AI
AI-powered search, enhanced content material discovery, and multi-level querying are more and more changing into important to person expertise.
If Google’s AI overviews weren’t disruptive sufficient, its strategic accomplice Reddit now makes use of AI to create cross-Reddit summaries and let customers bounce into threads a lot sooner with minimal effort.
Pairing neighborhood evaluations with AI to research client sentiment and contextual understanding is taking middle stage. Group-driven platform Yelp is utilizing its AI LLM to assist customers derive eating insights by means of evaluations of native companies. It then helps customers discover trending eating places by means of customized feeds and AI-stitched movies.
And did we point out how AI is reshaping promoting? Yelp’s AI-powered good choice helps advertisers maximize attain and crush promoting targets by routinely choosing, testing, and optimizing a great evaluate.
Get the most well liked advertising and marketing tea from G2.
Sustain with what’s actually taking place in advertising and marketing with the G2 Tea publication. Subscribe right here
Artificial media will remodel person expertise
World Labs’ 3D AI system, adopted by Google’s Genie 2, propels buyer expertise and media manufacturing right into a multisensory course, leaping past 2D text-to-image creation.
In the meantime, the promise of reasonable digital manifestations, interactive experiences, and real-time management would possibly convey triggering recollections of the short-lived metaverse, the place entrepreneurs misplaced 1000’s of {dollars} on failed branding initiatives.
Artificial media, nevertheless, is healthier positioned and can be capable of obtain what the metaverse couldn’t. Think about not having to fret about tech-heavy initiatives that depend on a staff of coders, platform integration specialists, and UI/UX designers for a customer-facing marketing campaign! Entrepreneurs will be capable of create belongings and campaigns which are versatile and platform-agnostic, enabling efficiency at scale.
We foresee entrepreneurs, animators, and content material creators actively utilizing artificial media to interact audiences and ship interactive buyer experiences in industries like retail, gaming, journey, and training.
In actual fact, our newest G2 Winter Experiences 2025 exhibits that artificial media is the second fastest-growing AI class after e-commerce, with 20 new merchandise added within the final quarter.
Supply: G2 Winter Experiences 2025
Artistic businesses, however, might want to reposition themselves as an growing variety of AI-driven artificial media instruments obtainable to in-house advertising and marketing groups will improve the effectivity of inventive workflows. Companies will both elevate or eradicate their very own prominence throughout this wave of change.
Browsers will not simply be browsers
Open AI’s superior voice mode, Gemini Flash’s browser agent capabilities, and Microsoft’s Copilot Imaginative and prescient are redefining expectations of the worth customers can derive from a browser. Your browser will now be capable of see, hear, and work together with you. Count on to quickly be capable of open a browser, click on on the agentic AI plug-in, and immediate it to navigate websites, carry out duties, and comply with processes.
Microsoft’s Copilot Imaginative and prescient, which goals at a privacy-first Edge browser companion expertise, might assist customers store on-line, make selections, and never really feel lonely whereas planning main experiences for themselves.
There’s a large alternative for retailers and journey manufacturers to maximise their belongings, metadata, and branding efforts and guarantee visibility not simply to people but in addition to AI bots. Nonetheless, they might want to make greater investments in firewalls to safeguard their programs and prospects from undesirable bots.
The way forward for AI within the USA could possibly be dictated by a “czar”
That is proper, we’re speaking a couple of new place inside the Trump administration.
Whereas the brand new workplace members purpose to outline the destiny of America’s tech economic system, coin America’s AI positioning as a worldwide chief, and steer away from the affect of massive tech on politics, the appointment of David Sacks (Trump’s AI & Crypto Czar) and Elon Musk (Division of Authorities Effectivity co-lead) paints an image of contradiction.
David Sacks is a enterprise investor with ties to Elon Musk and outstanding expertise figures from their PayPal days.
4 pitfalls advertising and marketing leaders should keep away from
- Overlooking the monetary facets related to AI adoption, similar to coaching prices, knowledge middle upkeep, and sustainability, can result in inefficient spending and long-term operational challenges.
- Failing to implement AI-enhanced buyer interactions, similar to conversational AI search options, might end in decrease buyer satisfaction and aggressive drawback.
- Not growing a plan for asset growth to make sure your model is definitely discoverable and uniquely identifiable will result in misplaced alternative prices.
- Artistic businesses and advertising and marketing groups that resist testing and adopting multi-modal AI in content material creation threat diminished effectivity and innovation, doubtlessly diminishing their market relevance.
Chapter 2025: AI enlargement and moral issues
AI is fast-paced within the course of having the ability to cause, see, and have interaction with people in human-like conversations, which exhibits promise for the business’s progress towards synthetic normal intelligence (AGI).
Multi-region enlargement plans and multilingual content material will finally be the norm and never the exception as AI engines get smarter, extra seasoned, and extra regional.
Initiatives like Google’s Astra and Microsoft’s Copilot will penetrate and redefine human-machine interplay heading into 2025.
Musk’s transfer to sue OpenAI doubtlessly stems from his private curiosity in Grok. This brings us to the burning query: will AI reforms and compliance tips be designed purely to learn and safeguard the lots? Or will they drive Silicon Valley agendas? Will future tips have an effect on how AI tech is constructed and deployed?
Need to get the Tech Indicators round-up evaluation each month? Subscribe to the G2 Tea publication at this time to benefit from the hottest takes in your inbox.
Edited by Supanna Das