Issa Rae, Lucy Liu & Extra

Issa Rae, Lucy Liu, Aly Raisman, Christy Turlington and Ming Xi are the worldwide ambassadors for Stuart Weitzman. The 5 ladies will seem in the shoe firm’s forthcoming marketing campaign movie “How Pretty to Be a Lady,” directed by Matvey Fiks and that includes a remixed model of the music of the identical title from the 1963 movie “Bye Bye Birdie.” Pictures for the marketing campaign have been captured by Ned Rogers.

“Stuart Weitzman has such an unbelievable historical past of having iconic model ambassadors sporting our most iconic footwear. As we glance into the long run and transfer the model ahead, it’s vital that we collect inspiration from our customers of in the present day, whereas respecting and celebrating the model’s heritage,” Kaisy Mae O’Reilly, senior vice chairman and chief advertising officer of Stuart Weitzman, informed WWD.

“The Stuart Weitzman lady is really doing all of it. She works, she has a household, she has hobbies and passions, she does the massive issues, she does the little issues, and thru every little thing, she pushes ahead. And in fashion! Due to this fact, it was vital to verify we put a highlight into the grit and perseverance of our lady by additionally selecting ambassadors who’ve come to outline the fashionable multidimensional lady,” O’Reilly stated.

The 5 ladies are all multihyphenates who symbolize the breadth and depth of womanhood. Among the many ladies collaborating with Stuart Weitzman, this marketing campaign marks Peabody Award winner and Sienna Naturals co-owner Issa Rae’s first international vogue marketing campaign.

“These 5 ladies — Aly, Christy, Issa, Lucy, Ming — all of them stand for power and confidence in their very own methods. They’ve all began in a single subject, confronted wins and setbacks, however saved difficult themselves to do and change into extra,” O’Reilly stated. “It’s our hope that whenever you have a look at the ladies who symbolize Stuart Weitzman, our shopper might emotionally join and see themselves, and perhaps — simply perhaps — faucet into the facility they have already got and achieve that confidence to maintain shifting ahead.”

Together with the 5050, Nudist and Stuart collections, choices from the autumn 2024 season’s Emerson capsule assortment are additionally featured within the marketing campaign.

Earlier Stuart Weitzman ambassadors embrace Kim Kardashian, Serena Williams and Sofia Richie, who debuted as an envoy within the spring 2024 marketing campaign along with her personal shoe capsule, the Sofia Assortment. In January, Stuart Weitzman additionally unveiled its first males’s footwear assortment in Milan with assist from Brooklyn Beckham.