The twenty fifth annual Latin Grammy Awards have been introduced in Miami Thursday night time and the event was a have a look at the previous, current and way forward for Latin music.
Veteran Dominican merengue star Juan Luis Guerra and his group 4.40, an artist who received two Latin Grammys in the course of the very first ceremony introduced in 2000, collected a complete of 4 trophies, together with the highest honors of each document of the yr and album of the yr for his launch Radio Güira.
Whereas his competitors within the document of the yr class featured a who’s who of a lot youthful musicians, together with Puerto Rico’s Dangerous Bunny, Brazilian pop sensation Anitta, Colombian Karol G and breakout Mexican star Peso Pluma, Guerra’s win appeared to mirror his friends’ admiration not only for the longevity of his profession but additionally the legacy of the final 25 years of Latin music.
The way forward for Latin music was additionally mirrored in three wins by Mexican American songwriter and producer Edgar Barrera.
He is already collected over 20 Latin Grammys, in addition to a Grammy for songwriter of the yr and billions of streams for writing or producing songs by Dangerous Bunny, Karol G, Peso Pluma, Shakira, Maluma and for crossover acts like Camila Cabello and Ariana Grande.
At 34 — simply barely older than the Latin Grammys themselves — Barrera displays the vitality of expertise in Latin music not simply within the second however for at the least a couple of extra a long time to return.
Different highlights included Puerto Rican vocalist Kany García successful greatest conventional pop vocal album for García, in addition to Venezuelan upstarts Rawayana besting favorites Kali Uchis and Peso Pluma for greatest pop tune.
Dangerous Bunny received the perfect reggaeton efficiency class, which was crowded with prime names together with J Balvin, Álvaro Díaz and Rauw Alejandro. And OG reggaeton pioneer Daddy Yankee beat out youthful artists for greatest city tune.
Carin León edged out a crowded greatest up to date Mexican music album class that included Peso Pluma, Natanael Cano, Grupo Frontera and DannyLux, whereas former boy band member turned deep thinker Draco Rosa received greatest pop/rock album for an additional of his extremely conceptualized albums, Reflejos de lo Eterno.
And the perfect new artist class is all the time a glimpse on the altering sound of Latin music. This yr’s winner, Colombian vocalist Ela Taubert, was acknowledged for her deeply private songwriting, a glimpse of the extremely private flip songwriting has taken in recent times.
Lots has modified in Latin music because the first awards have been handed out. For one, the market has grown exponentially because the Latino inhabitants right here in america has grown considerably.
In line with the U.S. Census, the quantity of people that self-identify as Latino has grown from simply over 12% in 2000 to nearly 19%. Within the first half of 2024, Latin music income grew 7% to a document $685 million, based on the Recording Trade Affiliation of America.
Adjustments in expertise have fueled not solely the expansion of gross sales, from CDs to streaming, however have additionally catapulted Latin musicians to a world stage. At this time, songs by nominees like Dangerous Bunny, Carin León, Camilo and Karol G stream within the billions, with title recognition effectively past Latin America, Spain and the U.S.