Kendrick Lamar will carry out the halftime present at Tremendous Bowl LIX, in New Orleans, on Sunday, February 9, 2025. Watch him make the announcement within the promotional video beneath.
Tremendous Bowl LIX takes place at New Orleans’ Caesars Superdome. Apple Music is the halftime present’s presenting sponsor, so the 2025 occasion is formally often called the Apple Music Tremendous Bowl LIX Halftime Present.
In a press assertion, Lamar mentioned, “Rap music continues to be essentially the most impactful style up to now. And I’ll be there to remind the world why. They bought the fitting one.”
Lamar’s firm with Dave Free, pgLang, is dealing with the inventive path for the efficiency. Diversified Manufacturing Providers is producing the halftime present telecast with Jay-Z’s Roc Nation and Jesse Collins as government producers, Hamish Hamilton as director, and Roc Nation additionally serving “because the strategic leisure advisor of the dwell efficiency.”
“Kendrick Lamar is really a once-in-a-generation artist and performer,” Jay-Z acknowledged. “His deep love for hip-hop and tradition informs his creative imaginative and prescient. He has an unparalleled capability to outline and affect tradition globally. Kendrick’s work transcends music, and his affect shall be felt for years to return.”
Lamar was among the many performers on the star-studded, hip-hop-forward Tremendous Bowl LVI halftime present. The 2022 efficiency, at SoFi Stadium, in Inglewood, California, additionally featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent, and Anderson .Paak.
This previous February, in Nevada, Usher headlined the Tremendous Bowl halftime present; he introduced out Alicia Keys, Ludacris, Lil Jon, H.E.R., and Jermaine Dupri throughout his hit-filled set.
Revisit “The 50 Finest Albums of 2022,” that includes Kendrick Lamar’s Mr. Morale & the Large Steppers at No. 13. Plus, learn concerning the Compton rapper’s “Not Like Us” in “26 Contenders for the 2024 Tune of the Summer season.”