PARIS — Kering Beauté has named veteran magnificence govt Nathalie Berger-Duquene chief govt officer of Creed, efficient Might 6.
This follows the departure of Sarah Rotheram on the finish of October, as reported. Within the interim, Kering Beauté’s CEO Raffaella Cornaggia has been managing the high-end area of interest perfume model.
Charged with spearheading the subsequent part of growth for the high-potential enterprise, Berger-Duquene will probably be a member of Kering Beauté’s govt committee and will probably be based mostly in London, reporting to Cornaggia.
Like her new boss, she joins Kering from The Estée Lauder Cos., the place Berger-Duquene was world common model supervisor of Balmain Magnificence since 2022.
A graduate of French enterprise faculty ESSEC, she began her profession at Guerlain previous to becoming a member of L’Oréal in 2005, the place she held numerous positions at manufacturers together with Biotherm, Helena Rubinstein and Lancôme, earlier than being named common supervisor for fragrances at L’Oréal Luxe France.
In 2019, she joined Lauder as common supervisor EMEA for Tom Ford Magnificence and Kilian Paris, subsequently being appointed senior vice chairman world advertising at Tom Ford Magnificence.
Kering Beauté revealed it was buying Creed in late June 2023 in a deal that reportedly price about $3.8 billion. That marked the French luxurious group’s first main acquisition after beginning to construct an in-house magnificence division in early February 2023.
Creed can also be the primary area of interest perfume model to be owned by Kering, giving it entrée right into a red-hot product phase. For the reason that acquisition, the model has expanded its female perfume portfolio, with the launches of Carmina and Queen of Silk.
Creed logged gross sales of greater than 300 million euros in 2024, with a robust efficiency in america, mentioned Jean-Marc Duplaix, Kering’s deputy CEO accountable for operations and finance.
“It’s a model with a lot higher potential than that,” he informed a press convention in February. “There’s quite a lot of demand for distinctive fragrances, and that’s actually Creed’s proposition.”
The home dates again to 1760, when it was begun by James Henry Creed throughout the reign of King George III of England.
Through the years the Creed household produced greater than 200 perfumes, together with the cult bestselling males’s perfume Aventus Cologne, Viking, Himalaya and Inexperienced Irish Tweed.
Based mostly in Paris, with a manufacturing facility in close by Fontainebleau, Creed manufactures a lot of its personal essences utilizing a conventional infusion approach that permits the model to take care of the standard and authenticity of its fragrances.
Different perfume manufacturers in Kering Beauté’s portfolio embrace Bottega Veneta, Balenciaga, Alexander McQueen, Pomellato and Qeelin.
Kering Beauté is utilizing Creed as a gateway into the high-end fragrance phase when it comes to distribution, manufacturing and logistics, Duplaix mentioned. After the introduction of a spread of area of interest fragrances for Bottega Veneta final yr, it’s engaged on a launch for Balenciaga this yr.
“Within the subsequent few years, fragrance is absolutely the precedence for Kering Beauté,” mentioned Kering chairman and CEO François-Henri Pinault.