Malaysia’s electrical car (EV) gross sales league has a newcomer in Proton, which began deliveries of its eMas 7 (stylised as e.MAS 7) final month. Launched on December 16, the model’s first EV began flowing out to early fowl clients this yr as most would like ‘2025’ on their geran.
As such, the eMas 7 topped the EV chart in January 2025 with 421 models registered, properly forward of the BYD Sealion 7 (151 models), M6 (136) and Atto 3 (104). Nevertheless, that fast begin (which is anticipated for such a high-profile newcomer) isn’t fairly sufficient to push Proton to the highest of the EV gross sales league by model – it’s second behind BYD’s 505 models, because the Chinese language large has 5 EVs (the above-mentioned three plus Seal and Dolphin) in its native vary.
It’ll be attention-grabbing to see the gross sales battle between one-model-brand Proton and BYD’s vary this yr. As of late final month, order books for the eMas 7 had near 4,000 models. “Our goal is to ship 1,000 models by the top of February, with an extra ramp-up in March to satisfy the sturdy demand,” Professional-Internet chief branding officer Salawati Mohd Yusoff instructed us, including that the 1k-unit mark is normally when a brand new automobile begins to be ‘seen on the street’.
Third is BMW with 230 models, which may be very spectacular if you see that chief German rival Mercedes-Benz solely offered 35 models final month. That’s what BMW-owned MINI is doing (34). Elswhere, fourth positioned Zeekr (101) is one other model with a ‘new mannequin bounce’ – the Geely-owned model’s 009 luxurious MPV and X crossover had been launched in December.
Bermaz’s Xpeng began the yr sturdy with 81 models registered in January. Up to now, the distinctive G6 SUV is the model’s sole mannequin, however we’d see the X9 luxurious MPV in showrooms quickly.
The remainder of the highest 10 has MG in sixth (53), GWM in seventh (43), Porsche in eighth (38) and Mercedes-Benz in tenth. Tesla is all the way in which down in 14th with 13 models registered. We’re fairly certain this isn’t as a result of Elon Musk damaging impact seen in Europe and Australia (the Tesla boss is US president Donald Trump’s right-hand man of kinds), and a few is likely to be ready for the Mannequin Y Juniper that will probably be right here in April.
Nonetheless early days, 11 video games to go. Jan 2025 EV gross sales by mannequin right here.
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