Raspberry AI, a generative AI platform for trend manufacturers, has raised $24 million in collection A funding led by Andreessen Horowitz. The funding will improve product growth and enhance its shopper service capabilities, enabling fast design and growth for the trend {industry}.
The corporate’s present buyers Greycroft, Correlation Ventures and MVP Ventures additionally joined within the spherical — together with notable angel buyers together with Gokul Rajaram and Ken Pilot.
Raspberry AI stated it is going to use the spherical to speed up its product growth and add engineering, gross sales and advertising and marketing expertise to its group. The corporate stated Below Armour, MCM Worldwide, Gruppo Teddy and Li & Fung are amongst its shoppers.
“The Raspberry AI platform immediately turns designers’ sketches into photorealistic renderings that present in minute element how merchandise will look, match and drape in actual life,” the corporate stated in a press release. “Frequent design duties equivalent to visualizing how a earlier bestseller would look in new materials historically required weeks of ready for a bodily pattern to reach from abroad or quite a few hours making modifications utilizing conventional photo-editing software program.”
The corporate stated with its platform designers can immediately generate “a closing rendering of any new fabrication in 10 seconds after which seamlessly generate the property and technical drawings wanted for manufacturing — saving time and price and enabling limitless design iterations.”
The necessity for such velocity is being pushed by modifications in shopper conduct.
Cheryl Liu, chief government officer and founding father of Raspberry AI, stated over the previous 5 years, “the mix of fleeting social media pattern cycles, the on-demand economic system, customers’ insatiable urge for food for newness and the rise of quick trend has essentially modified the best way customers store.”
Liu stated, “Because of this, manufacturers and producers are being challenged to alter the best way they design and develop merchandise. We’re excited to companion with these visionary buyers to empower trend creatives starting from designers to product builders to entrepreneurs with next-generation instruments that permit them to create and market bestselling merchandise extra shortly, effectively and sustainably.”
Cheryl Liu
Corporations are looking for know-how options aimed toward serving to them speed up every stage of the style product growth cycle “to extend velocity to market and profitability whereas decreasing prices,” Raspberry AI stated, including that the corporate’s end-to-end digital visualization platform “frees manufacturers throughout tiers from luxurious to mass market from having to attend three weeks or extra for bodily samples and reduces rote design duties from hours to seconds, to allow them to give attention to creating and iterating merchandise their prospects will love.”
Bryan Kim, a companion at Andreessen Horowitz, stated Raspberry AI “supercharges inventive groups by leveraging AI at each stage of the design workflow. The comprehensiveness and technical depth of the platform have led to sturdy buyer love and a number of the strongest engagement metrics we’ve seen for AI instruments. We consider that Raspberry AI will quickly scale and remodel the best way inventive groups design and develop retail merchandise.”
Andreessen Horowitz describes itself as a flexible enterprise capital agency that invests in know-how-driven firms throughout varied levels — from seed to development — in fields equivalent to AI, well being care, shopper know-how, crypto and extra. With $44 billion in capital throughout a number of funds, the agency is led by a group of basic companions who’re largely former founders, CEOs, or chief know-how officers with experience in a broad vary of tech sectors.
Raspberry AI stated its algorithms are educated to particularly perceive the nuances of trend, attire, footwear and equipment “and acknowledge industry-specific design and manufacturing phrases, making it simple for designers to show textual content prompts into lifelike photos and for advertising and marketing groups to generate visible content material for any channel with out having to put money into vacation spot picture shoots.”
“Raspberry AI offers highly effective instruments that match our distinctive trend design wants,” stated Mattia Giorgi, head of AI and innovation at Gruppo Teddy. “The answer provides our group the liberty to shortly create, iterate and produce their visions to life by extremely sensible renderings that seize even probably the most delicate design particulars, serving to us translate market insights into designs that excite our prospects.”