G2 lately hosted our first-ever Attain Europe occasion, the place c-suite executives and GTM leaders from manufacturers like UserTesting, Cognisim, and extra joined us to discover AI’s evolving impression on enterprise technique and market growth in Europe.
Listening to from legendary thought leaders like Seth Godin and our very personal VP of Analysis Insights, Tim Sanders, was undoubtedly a spotlight. Nevertheless, I additionally had the privilege of becoming a member of Tim Handorf, co-founder and head of G2 Labs, to share how we’re leveraging AI and localization to boost the software program shopping for expertise at G2. Plus, we received an amazing demo of how G2 helps software program sellers, like 6sense, join with in-market software program patrons quicker.
G2 is all about connecting patrons with software program they love and serving to sellers discover their best prospects. Over the previous few months, G2 has leveraged AI to achieve extra patrons and supply even higher insights throughout the software program analysis course of.
Right here’s how G2 — trusted by over 100 million annual guests, together with all Fortune 500 corporations — continues to evolve to fulfill the rising calls for of the worldwide software program market.
New localized experiences
We’ve expanded our EMEA purchaser attain presence with over 3 million further visits this 12 months. This progress stems from our strategic deal with creating seamless, localized experiences for our international viewers. We have efficiently launched multilingual help throughout German, French, Portuguese, Spanish, and English, making certain our most trafficked pages — together with profiles, comparability pages, and class pages — are accessible to various audiences.
The impression of our localization efforts has been thrilling. In simply two months post-launch, we have achieved over 90,000 purchaser visits and secured rankings for 30,000 new international key phrases. Maybe most impressively, our French-speaking viewers is rising at a unprecedented price of 45% week over week. We have additionally collected greater than 650 non-English evaluations, all of which at the moment are accessible throughout our 5 supported languages.
Upgrades to Monty, our AI agent
Our AI Agent, Monty, is the world’s first-ever AI software program skilled, serving to patrons get custom-made software program suggestions and software program sellers attain in-market patrons quicker within the essential early phases of the client’s journey. Monty can now work together with customers in a number of languages, offering detailed product info and answering queries throughout our total catalog.
We’ve additionally made further AI-powered updates inside G2, together with:
- AI-derived overview summaries that provide fast insights into product strengths and weaknesses, serving to patrons make better-informed selections.
- Thought-provokers to assist generate extra complete evaluations, uncovering deeper insights about consumer experiences.
Understanding our viewers has been essential to those developments. Roughly 35% of our every day customers come on to G2 for software program analysis, whereas 50% uncover us by means of natural search, together with searches on well-liked massive language fashions (LLMs). These aren’t informal browsers — they’re severe patrons conducting in-depth analysis with clear buy intent. And we need to be sure that distributors attain them once they’re prepared to purchase.
Regulatory compliance updates
We proceed to prioritize regulatory compliance in European markets. Our authorized crew has completely reviewed key rules, together with the DSA, GDPR, and European AI Act. We have carried out essential updates, akin to launching a DSA webpage and appointing a knowledge safety officer, to make sure we exceed regulatory requirements within the EU and UK.
Extra thrilling updates to come back
The long run is vivid at G2, and we stay dedicated to innovation that serves each patrons and sellers. Our AI-powered options, mixed with our localization efforts, are making a extra accessible, environment friendly, and reliable software program market.
By combining AI innovation with strategic localization, we’re not simply adapting to vary — we’re driving it, making certain that software program patrons worldwide could make extra knowledgeable selections with confidence.
To observe the complete recording of this session plus extra from Attain Europe, go to the occasion web page right here.