Kapwing has launched a examine analyzing the perfect occasions to publish on TikTok, primarily based on knowledge from 15,000 of the most-viewed movies as of December 2024. The examine, which examined engagement patterns throughout 129 hashtags and 11 content material classes, offers insights into when creators ought to publish to maximise visibility on the platform.
The examine discovered that mornings constantly yielded the very best engagement charges throughout most time zones, contradicting the widespread assumption that evenings are the perfect time to publish.
“The final findings that mornings had been really useful throughout virtually all time zones is fascinating,” Kapwing famous. “We predict the idea is to publish later within the day when folks have completed work and usually tend to be utilizing TikTok leisurely, round 6 p.m.-10 p.m.”
Kapwing advises TikTok creators to make use of the examine’s knowledge as a place to begin moderately than adhering to a single fastened posting time. “Experiment. Use the examine and timings as a base for experiment. Take a variety of occasions from the info and use them to determine the perfect one for you, against plucking simply ‘one magic quantity,’” the corporate really useful.
Finest Posting Instances by Class
Kapwing categorized the perfect posting occasions by content material kind, offering insights for creators in numerous niches. Key findings embrace:
- General finest posting time: Wednesday at 12 p.m. (Jap Time)
- Health: Monday or Wednesday at 11 a.m.
- Journey: Tuesday at 12 p.m.
- Residence Enchancment: Friday at 1 p.m.
- Meals: Tuesday at 12 p.m. or 2 p.m.
- Small Enterprise: Tuesday at 2 p.m.
- Magnificence: Wednesday at 2 p.m.
- Books: Thursday at 12 p.m. or 2 p.m.
- Pets: Saturday at 10 a.m.
- Style: Monday at 12 p.m.
- Parenting: Friday at 2 p.m.
- Leisure: Wednesday at 10 a.m.
To conduct the examine, Kapwing analyzed video timestamps throughout 11 content material classes, utilizing encoded metadata from TikTok’s “High” tab. The evaluation recognized patterns in publication occasions, figuring out the commonest time slots amongst extremely seen movies.
Kapwing additionally launched time-zone-specific warmth maps detailing the perfect hours to publish for customers within the Jap, Central, Mountain, and Pacific time zones.