Snapchat has introduced new initiatives to help its world group of over 375,000 augmented actuality (AR) creators and builders. The updates embrace a brand new monetization function known as Problem Tags, in addition to instructional pricing and a scholar low cost for Spectacles, Snap’s AR-enabled good glasses.
Probably the most vital replace is the launch of Problem Tags, a function designed to reward AR builders for his or her creativity. Builders can now win money prizes by submitting Lenses utilizing energetic Problem Tags. Entries are evaluated on originality, technical excellence, and alignment with the given theme.
Snapchat has partnered with Lenslist, an AR advertising and marketing platform, to facilitate world participation from builders in over 100 nations. Whether or not builders are new to Snap AR or seasoned creators, the method is easy:
- Register for the problem.
- Use Snap’s AR authoring device, Lens Studio, to construct a Lens.
- Apply the related Problem Tag through the publishing course of.
Challenges will probably be introduced month-to-month, every that includes a singular theme and prize pool.
The inaugural Problem Tag theme is humor, providing a $10,000 prize pool. Winners will probably be introduced on February 14, with prizes allotted as follows:
- First place: $2,500
- Second place: $1,500
- Third place: $1,000
- Twenty honorable mentions: $250 every
The problem is open via January 31, giving builders an opportunity to showcase their abilities and win recognition for his or her artistic work.