HE LOVES NEW YORK: Steve Madden has unveiled its fall ’24 world marketing campaign “By no means Miss a Beat,” a love letter to New York Metropolis, the place the model was based in 1990.
The model’s birthplace is entrance and heart within the video, and numerous acquainted New Yorkers make cameos all through.
Stars embrace “The Inexperienced Girl” of Brooklyn, who is thought for carrying solely inexperienced; designer and membership character Richie Wealthy; author Mickey Boardman; drag queen Girl Bunny; style journalist Lynn Yaeger, and taxi driver-turned-viral road hooper George Papoutsis.
Moreover, Seth Phillips, aka @guywithasign, is featured holding an indication that reads, “Sure, Steve is an actual individual.” Fittingly, Steven Madden himself additionally makes a cameo, and in the course of the scene he serves a sizzling canine from a Sabrett road cart.
Micky Boardman, Girl Bunny, and Richie Wealthy.
Jaden Thompson/Courtesy of Steve Madden
“Set to ‘Groove Is within the Coronary heart’ by Deee-Lite, the video’s purpose is to move viewers to NYC. It depicts the form of only-in-New York moments that occur when folks run into pals or catch a glimpse of acquainted faces on their commutes,” the model stated.
Showcasing a wide range of Steve Madden kinds, the video options fashions dancing across the metropolis whereas participating in actions like taking part in basketball, driving the subway and consuming 99-cent pizza.
Among the footwear kinds showcased embrace the Madrid silver sneaker, the Roland brown leather-based buckled boot, and the Dollie crimson leather-based cowboy boot, amongst many different sneakers.