Throughout the luxurious business, a number of the most resilient and recognisable names in vogue and sweetness usually are not constructed on singular genius, however on generational imaginative and prescient. From Estée Lauder’s entrepreneurial origins to the interwoven inventive threads of Fendi, Missoni and Diane von Fürstenberg, a rising group of female-led companies continues to move down affect not simply by way of model DNA, however by way of bloodlines. Whereas vogue and sweetness have lengthy celebrated the thought of “the muse”, a number of the most enduring legacies are formed when inventive energy is inherited and expanded by way of matriarchal traces — the place storytelling, stewardship and elegance are handed from mom to daughter, typically reshaped with up to date relevance. In 2025, amid ongoing conversations round legacy, succession and feminine management, these dynasties are exhibiting what long-term imaginative and prescient in luxurious really seems like.
Silvia Venturini Fendi and Delfina Delettrez Fendi
Fendi’s legacy started with Adele Fendi, who handed the model right down to her 5 daughters. At present, Silvia Venturini Fendi continues to supervise menswear and equipment, whereas her daughter Delfina Delettrez Fendi carries the torch because the inventive director of jewelry. This distinctive matrilineal heritage stays on the coronary heart of the model’s ongoing evolution. Silvia Venturini Fendi — granddaughter of Adele — has remained a central determine in the home, co-creating the long-lasting Baguette bag and overseeing menswear and equipment. Now, Delfina Delettrez Fendi is carving her personal path as inventive director of jewelry, infusing Fendi’s excessive jewelry collections along with her surrealist contact. This 12 months, Fendi is ready to have fun its centennial 12 months with varied showcases that spotlight the model’s wealthy, women-led legacy, from artisanal craftsmanship to couture innovation.
Household is integral to Fendi’s id, with Silvia’s unwavering dedication to preserving Italy’s artisanal traditions. Initiatives just like the Baguette and Hand in Hand showcase her ongoing dedication to the model’s values and its shut relationships with artisans. In a 2021 interview with Tim Blanks for One other journal, Delfina Delettrez Fendi shared how her private experiences — together with the lack of her father at a younger age — have influenced her inventive imaginative and prescient. Her perception within the impermanence of life drives her to embrace change and innovation, encouraging Fendi to stay open to new concepts and instructions.
Rosita Missoni and Angela Missoni
Missoni, based in 1953 by the late Ottavio and Rosita Missoni, is without doubt one of the few Italian homes that may boast three generations of household involvement. Underneath Angela Missoni, daughter of the founders, the model has not solely weathered main crises just like the Chilly Struggle and the 2007-08 World Monetary Disaster however has additionally managed to proceed its success by adapting to the ever-evolving vogue panorama. At present, Missoni continues to be synonymous with its kaleidoscopic knits and a uniquely Italian bohemian glamour. Her daughter Angela took over inventive path in 1997, refining the model’s id for a brand new technology — a uncommon three-generation legacy. Angela’s daughter, Margherita Missoni — as soon as the face of the model — now contributes as a designer and ambassador.
2025 sees Missoni embracing a extra environmentally-conscious technique, with Margherita launching a capsule assortment utilizing upcycled yarns — a nod to the model’s handmade roots and matriarchal ingenuity. In an unique 2021 interview with LUXUO, Angela Missoni spoke on how the management on the Missoni model presents invaluable insights into the dynamics of family-run vogue homes and the challenges of sustaining relevance throughout generations. Angela’s skill to navigate the transient nature of vogue — a talent she inherited from her mother and father — has been essential in sustaining the model’s enduring attraction.
Carolina Herrera and Carolina Herrera De Baez
Since founding her vogue home in 1981, Carolina Herrera has epitomised polished femininity — her crisp white shirts, sculptural robes and poised aesthetic grew to become synonymous with assured, highly effective girls. Nonetheless, it was her daughter, Carolina Herrera de Baez, who would add an olfactive layer to the model’s DNA — becoming a member of the home in 1996 to guide its perfume division. Not like her mom’s structured sophistication, de Baez infused the Herrera scent portfolio with sensuality and storytelling, championing fragrances that celebrated complexity and contradiction.
A famend co-creation of the duo is the 2016 bestseller “Good Woman”, with its now-famous stiletto-shaped bottle — a logo of femininity as energy. De Baez described it in a 2017 interview with Coveteur as embracing “the enjoyable duality all girls have: good with a little bit of naughty,” a philosophy that subverted conventional beliefs of scent and power. Drawing inspiration from her personal rule-breaking youth, she performed with contrasts: white florals and darkish cocoa, delicate heels and provocative messages.
Although neither mom nor daughter holds a present design title on the model (Herrera stepped down as inventive director of her namesake label in 2018 and now serves as a world model ambassador), their affect endures. At present, below the inventive path of Wes Gordon, Carolina Herrera continues to uphold its founder’s codes of magnificence and boldness, whereas its perfume empire — particularly increasing throughout Asian markets — nonetheless echoes de Baez’s spirit of daring magnificence. The Home of Herrera stays a testomony to generational creativity, the place type, scent and self-expression are handed down like matriarchal heirlooms.
Sonia Rykiel and Nathalie Rykiel
Usually hailed because the “Queen of Knits,” the late Sonia Rykiel remodeled Parisian vogue within the late twentieth century along with her insouciant, body-conscious sweater clothes and subversive particulars like inside-out seams and uncovered stitching. Launching her namesake label from the bohemian coronary heart of Saint-Germain-des-Prés in 1968 — the identical 12 months as France’s pupil protests — she stood as a uncommon girl main in a male-dominated period of vogue, holding her personal amongst friends like Yves Saint Laurent and Karl Lagerfeld. Nathalie Rykiel joined the home within the Nineteen Seventies and assumed full management in 1995, bringing a literary and fashionable sensibility that bolstered the label’s Parisian id. Whereas the Rykiel model would later change possession and face monetary difficulties, 2025 sees a quiet resurgence in archival collections and area of interest capsule drops that honour the legacy of mom and daughter alike.
Their relationship was famously profound. Sonia as soon as mentioned of Nathalie, “She’s simply the one I used to be ready for,” whereas Nathalie has spoken of rising up in her mom’s orbit not as an act of rise up however as an evolution. Sonia was equally tender about her son, Jean-Philippe, a gifted musician who misplaced his sight shortly after beginning and remained largely out of the general public eye. For him, Sonia was not only a type icon however a maternal fixed: “She was tenderness personified all through my childhood,” he as soon as wrote. Rykiel’s affect — private, political and sartorial — was encapsulated by then-President François Hollande, who mourned her 2016 passing by calling her not solely a designer, however a creator of “an perspective, a lifestyle.” Identified with Parkinson’s within the early Nineteen Nineties, Sonia confronted sickness with the identical fearless honesty she delivered to her work, publishing a memoir in 2012 that exposed the vulnerabilities behind the general public persona. At present, whereas Sonia’s hallmark striped knits and liberated silhouettes are archived in museums, the emotional and stylistic imprint she left on her daughter — and on generations of girls — continues to encourage.
Diane von Fürstenberg and Talita von Fürstenberg
Few clothes have had the endurance of DVF’s wrap gown, launched within the Nineteen Seventies by Diane von Fürstenberg herself — a jersey staple that fused sensuality and famously hailed as a wardrobe staple that would take girls from boardroom to dancefloor. However what really cements DVF as a matriarchal powerhouse is not only the gown, however the dynasty. As City & Nation as soon as captured, Diane has lived many lives: a designer, a princess, a feminist and an oracle-like determine who now dedicates her platform to empowering girls worldwide. Her granddaughter Talita von Fürstenberg — affectionately known as TVF — has turn into each inventive collaborator and heir of that mission.
Since launching her capsule line “TVF for DVF”, Talita has modernised the model’s aesthetic for a youthful viewers, reinterpreting legacy by way of the lens of digital tradition and youth attraction. However her function is just not restricted to vogue. In 2025, as co-chair of the DVF Awards and an energetic member of the Diller–von Fürstenberg Household Basis, she extends her grandmother’s ethos of empowerment into philanthropy, advocating for girls’s management on a world scale. Their partnership displays greater than succession however a generational co-authorship of a model deeply intertwined with the thought of feminine self-actualisation. “Your mother wore DVF, and perhaps your grandmother wore DVF, however now I can carry one thing somewhat extra contemporary and youthful,” Talita as soon as advised City & Nation. That intergenerational continuity — bridging matriarchal values with up to date relevance — is what retains the model not solely alive, however resonant to girls of all generations.
Anastasia Beverly Hills
Anastasia Beverly Hills is an instance of a matriarchal legacy in magnificence that isn’t merely inherited however inbuilt tandem, by way of a shared imaginative and prescient. Romanian-born entrepreneur Anastasia Soare based Anastasia Beverly Hills in 1997, introducing a revolutionary strategy to eyebrow shaping through her now-iconic Golden Ratio Eyebrow Shaping Methodology. Armed with an schooling in artwork and structure and the tenacity of an immigrant chasing the American dream, she remodeled a salon method right into a multimillion-dollar magnificence empire.
The rise of Anastasia Beverly Hills is much from a solo act. Her daughter, Claudia Soare — additionally identified by her Instagram deal with @norvina — grew up immersed on this planet of magnificence, finally becoming a member of the corporate and dealing her method by way of each division. Now President and artistic director, Norvina has remodeled Anastasia Beverly Hills right into a Gen Z darling, utilizing daring palettes, inclusive color concept and digital-first advertising and marketing to maintain the model culturally related in an ever-competitive panorama. Anastasia Beverly Hills additionally spearheads inventive path with social media methods that proceed to dominate TikTok and YouTube tutorials.
Learn Extra: Anastasia and Norvina Soare of Anastasia Beverly Hills on Operating a Magnificence Empire
The mother-daughter duo’s relationship is marked by a generational synergy. Anastasia stays hands-on, whereas Norvina pushes the inventive envelope — significantly by way of her personal Norvina Assortment, identified for its theatrical pigmentation {and professional} artistry. Collectively, they nonetheless check each forehead product batch, making certain high quality stays private. As Anastasia advised Elle Singapore, “If anybody goes to know what it takes to run Anastasia Beverly Hills with its pursuits and mission at coronary heart, it’s my daughter.” With over 18 million Instagram followers and a presence throughout international retailers, Anastasia Beverly Hills continues to thrive, not simply as a model, however as a matrilineal testomony to magnificence. As of 2025, the enterprise is valued at over USD 500 million and stays probably the most outstanding examples of how legacy — when shared between generations — can form the way forward for luxurious magnificence.
Dr Barbara Sturm and Charly Sturm
One of the compelling examples of recent matriarchal legacy in 2025 is Dr Barbara Sturm, who revolutionised skincare by way of her science-backed, anti-inflammatory formulations rooted in orthopaedics and molecular cosmetics. Her daughter, Charly Sturm — as soon as a model ambassador and now a Gen Z tastemaker — has developed right into a strategic pressure inside the firm. Based mostly in New York and signed to IMG Fashions, Charly merges her insider entry to vogue and tradition with the model’s wellness-driven ethos. She leads the model’s newly launched “Microbiome Reset” marketing campaign — a motion addressing city pores and skin fatigue for youthful audiences — and regularly shares her personal rituals in interviews and throughout social media.
As reported by South China Morning Submit, Charly has grown up amid superstar circles and excessive vogue, with appearances in JW Anderson and Stella McCartney’s runways, whereas additionally attending main occasions along with her mom. Collectively, they signify a brand new type of magnificence legacy — one which blends medical credibility with influencer-era attraction.
Estée Lauder and Aerin Lauder
Based in 1946 by Estée Lauder, the wonder empire started with handmade lotions offered in magnificence salons. At present, the Estée Lauder Corporations has grown right into a multi-billion-dollar international enterprise, encompassing over 20 status magnificence manufacturers. The Lauder legacy continues by way of Estée’s granddaughters, Aerin and Jane, each of whom play pivotal roles in shaping the model’s path. Aerin — along with her eponymous life-style model — stays a powerful presence within the firm, whereas Jane — as govt vice chairman — leads enterprise advertising and marketing and information technique. In 2025, the corporate stays a pacesetter in personalised skincare innovation and international model enlargement, all underpinned by a matrilineal ethos of belief and aspiration.
Based on Forbes, Aerin Lauder holds a internet value of USD 1.2 billion as of two Could 2025, reflecting a USD 13 million improve (1.08 %). Having been with Estée Lauder since 1992, Aerin served as a board member from 2004 to 2016. In 2012, she launched AERIN — her luxurious life-style model — which spans a variety of merchandise, together with purses and residential decor which might be obtainable in 45 international locations. Aerin’s entrepreneurial experience is mirrored in her sister Jane Lauder — a former govt vice chairman at Estée Lauder — who additionally serves on the corporate’s board. In 2019, AERIN additional diversified by introducing a line of premium bathtub and physique merchandise for motels. As of 2024, Aerin ranks #2751 globally on Forbes’ real-time internet value record.
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