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On her first photographed date with Travis Kelce final 12 months, Taylor Swift donned a checkered trench coat, chunky heels, and Versace’s Medusa ’95 Satin Corset Prime. Those that seemed somewhat nearer, nonetheless, may spot an merchandise maybe extra noteworthy than this pairing of two A-listers from the worlds of sports activities and leisure: the Aupen Nirvana Noir bag, which Swift carried by its braided leather-based deal with whereas holding Kelce’s hand.
Travis Kelce and Taylor Swift arrive at SNL afterparty on October 15, 2023 in New York Metropolis. Swift is donning Aupen’s Nirvana Noir bag.
Gotham/Getty Pictures
After that second, it’s protected to say all eyes have been on designer purses by Aupen. Different celebrities have been consistently carrying iterations of the type, a lot in order that discovering one in a paparazzi shot grew to become akin to recognizing Easter eggs all through a film. Olivia Rodrigo paired the Nirvana Crocodile (unreleased as of now) with a camel-hued suede skirt and black leather-based mock neck prime; Charli XCX put a fur coat spin on the Swift-approved Nirvana Noir; Woman Gaga donned the identical inexpensive bag along with a long-sleeve pink gown; and Selena Gomez clutched a earlier model of the Nirvana Ice whereas carrying a glamorous, all-black ensemble to an ex’s wedding ceremony.
The ubiquitousness of Aupen — a model that launched in November 2022 and revealed the title of its founder, Nicholas Tan, solely two years later — comes at a value. Nirvana luggage have been offered out till solely lately, for example. Now, they’re again in inventory for what a number of sources say may be the ultimate time.
However what precisely makes Aupen’s choices so particular? It’s an eco-luxury model, which entered the market with vegan leather-based supplies after which expanded to Leather-based Working Group–licensed calfskin leather-based. “Our buyer is a lady who’s refined and searching for one thing that’s understated but timeless and stylish. She’s not essentially chasing trend traits,” Tan informed WWD in a 2024 interview. “We consider that the sculptural designs depart from the standard rectangular silhouettes which might be fairly frequent throughout most manufacturers right now.”
Certainly, the baggage’ silhouettes are simply what’s wanted to raise in any other case typical going-out apparel, and the Nirvana line’s variety particularly (there’s suede in a Pantone Colour of the 12 months–adjoining chocolate; leather-based dotted with glowing crystals; woven raffia detailing; teddy-bear-soft fake shearling; and past) means it’s actually an all-occasions, all-seasons gem of a shoulder bag.
In mild of the buzzy Nirvana bag restock, we urge you to behave quick: Clearly, the gadgets have been promoting out like scorching truffles, fueled in no small half by celebrity-driven hype. Costs for the type vary from $340 to $420, and people feeling daring can add on the $800 Lumière allure manufactured from gold-tone steel and crystal.
Store Prime Nirvana Bag Types from Aupen
Aupen Nirvana Noir Bag
Worth upon publish date of this text: $420
Aupen Nirvana Buckle Bag
Worth upon publish date of this text: $340
Aupen Nirvana Ice Bag
Worth upon publish date of this text: $340
Aupen Nirvana Teddy Earth Bag
Worth upon publish date of this text: $340
Aupen Nirvana Crochet Bag
Worth upon publish date of this text: $340
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Meet the Creator
Stacia Datskovska is a Senior Commerce Author at WWD. Beforehand, she labored at ELLE DECOR as an assistant digital editor, protecting all issues luxurious, tradition, and way of life by way of a design lens. Her bylines over the previous 5 years have appeared in USA As we speak, Baltimore Solar, Teen Vogue, Boston Globe, Meals & Wine, and extra. Previous to becoming a member of ELLE DECOR, Datskovska realized the ins and outs of e-commerce at Mashable, the place she examined merchandise, coated tentpole gross sales occasions, and curated present information roundups. She graduated from NYU with a bachelor’s diploma in journalism and worldwide relations. Datskovska frequently reviews on celeb type and sought-after merchandise.