The As soon as-$50 Oishii Strawberry Is Now a Physique Wash

Bathtub & Physique Works followers, rejoice: There’s a brand new fruity cleaning soap scent on the town, courtesy of a restricted version collaboration between the posh skincare model Iota and the Oishii omakase berry, aka the designer berry that enchanted fancy cooks a number of years in the past.

I first heard concerning the Oishii fruit as “that $50 strawberry,” and caught whispers of its advanced, barely floral, and creamy taste profile from meals trend-savvy buddies. When Eater’s Devorah Lev-Tov interviewed the top sushi chef on the Michelin-starred restaurant Sushi Ginza Onodera concerning the berry, she merely mentioned, “The feel, then the burst of sweetness are such a pleasure that I made a decision to serve the strawberry entire as a dessert, not even lower.”

Oishii is predicated out of Kearny, New Jersey, and grows its berries on what the corporate touts as “the world’s largest indoor vertical strawberry farm.” The corporate was based in 2016 by Hiroki Koga, an agriculture advisor and entrepreneur from Tokyo, and Brendan Somerville, a former United States Marine Corps intelligence officer who additionally has a background in agriculture entrepreneurship. As Koga explains on the Oishii web site, the farms are designed to combine “centuries-old Japanese farming methods” with high-tech, extremely managed farming environments. Which means: these berries are pampered, and bred to be as scrumptious as they’d be in the event that they had been grown within the foothills of Japan’s Hida mountain vary.

In line with Iota, the Oishii x Iota physique wash (which solely is available in a three-pack on the Iota web site for some cause?) purportedly faucets into all of the goodness of the berry’s exfoliating, Vitamin C- and salicylic acid-rich nature to “increase your glow.” Oh, and to depart you smelling such as you simply wakened in a dewy spring area crammed with strawberries. The three-packs of the restricted launch bought out already on Iota, however you’ll be able to nonetheless purchase it from different magnificence retailers:

Iota x Oishii Berry Physique Wash

Costs taken at time of publishing.

The restricted version physique wash is designed for all pores and skin varieties, and makes the Oishii Omakase Berries the star of the present due to their excessive Vitamin C content material and exfoliating properties because of the berries’ salicylic acid content material.

Will this be the ultimate type of the Oishii berry? Who is aware of, possibly we’ll be receiving an Oishii x Nuxe lip balm or D.S. & Durga candle collaboration (bear in mind its Pasta Water candle?) by the spring. Within the meantime, you should purchase varied Oishii berry bundles on Instacart for round $11, which nonetheless isn’t low cost for a handful of strawberries, however is definitely extra inexpensive than the previous $50-per-berry price ticket. And the physique wash would make a candy underneath $50 vacation reward.