New 12 months, new feed?
Right now on the weblog we’ve got a publish from Julia Broome that can actually gentle a hearth in you. You’re going to complete this publish, run to seize her content material planner and a brand new pocket book then it’s off to the races.
Julia is sharing her prime tricks to optimize your content material technique with examples and tangible ideas you could simply apply to your individual content-creating life. Full with pattern calendars and ‘pillars’ to reference, this publish is filled with worth.
When you have but to satisfy Julia she is a powerhouse with regards to content material technique. After working behind the scenes for top-tier influencers and celebrities, bringing their social media to the following stage, Julia has now launched her personal programs and instruments to convey her methods of the commerce straight to you.
With that, let’s welcome Julia Broome to the weblog.
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Hello everybody, I’m Julia!
Earlier than leaping into how precisely to optimize your content material technique, I’ll share the behind the scenes of how I constructed my enterprise as a celeb social media supervisor turned content material creator: I’m 28 years outdated, grew up in Los Angeles, graduated prime of my class at UCLA, and am somebody who might spend hours researching, horseback-riding, organizing, or pinterest-ing.
I’ve been a social media supervisor for a bit of over 7 years which, because the cliché goes, is in no way what I went to varsity to do. Nonetheless, how I acquired right here is simply too serendipitous to not share. To take you again for a second: A few month or so earlier than graduating, I used to be looking for an internship alternative that may assist me stand out for graduate college. On the time, it was really the wild wild west in social media: Influencers and bloggers have been popping up left and proper and although I used to be intrigued by the social media subject, it was nowhere close to my job-search radar.
As destiny would have it, I used to be tuning into an episode of The Skinny Confidential hosted by, none aside from, Lauryn Bosstick, and he or she was interviewing a wellness influencer who additionally had a PhD in pharmacy. I keep in mind being so obsessive about their dialog to the purpose the place instantly after listening to the episode, my 21-year-old, job-hungry self chilly emailed this wellness influencer and a couple of month later, she ended up hiring me. 7 years in the past, The Skinny Confidential podcast unknowingly launched me to my first shopper, which modified your entire trajectory of my profession… I believe it’s secure to say that Lauryn is a large purpose why I’m within the place I’m right this moment – The truth that I’m now writing a weblog publish for the TSC group is simply the cherry on prime in probably the most full circle state of affairs!!
From there, my profession in social media administration fairly actually took off. I started to construct my clientele of celebrities, influencers, manufacturers, and companies and I used to be desperate to make a reputation for myself as a SMM so I jumped headfirst into each expertise I probably might: from working freelance to working at an company, dealing with huge product launches, orchestrating model offers, producing efficient website positioning methods and MUCH extra. You identify it, I’ve finished it.
For the whole thing of my profession, I’ve been extraordinarily behind the scenes and took pleasure in rising my purchasers’ accounts with out anybody figuring out who I used to be or what I did. Nonetheless, final 12 months, I made a decision to place myself on the market on TikTok to share all of my ideas, methods, classes, and recommendation I’ve collected through the years. I discussed this earlier, however I’m a analysis girlie by means of and thru, so my intention with beginning my very own account was to share REAL social media recommendation that truly works: no B.S, no false guarantees.
On that very same word: I additionally began a social media course for each social media managers and aspiring content material creators to attain success and created a social media planner to assist creators and creatives keep on observe. This 12 months, I began posting on Instagram, in addition to TikTok, and have created a group of just about 240k mixed followers on each platforms. Whereas serving to my purchasers is wonderful– I’ve by no means felt extra fulfilled serving to my group lastly get to the following stage with their social media accounts.
Talking of communities, I do know that Lauryn’s viewers of TSC readers are a few of the most bold, entrepreneurial, good, and pushed folks on the market and I’ve at all times appreciated Lauryn’s hustle and anti-cookie-cutter strategy, so on that word… Let’s discuss optimizing your content material technique and squeezing the *most* juice as potential out of your content material.
The right way to Optimize Your Content material Technique
Proper off the bat I’m going to say one thing that may make you hate me (please don’t!!) however social media development is not straightforward and in case you don’t know tips on how to work smarter, not more durable, you’ll possible burnout. The secret’s figuring out tips on how to really optimize your content material technique so that you just’re not operating round like a headless rooster continuously considering: Sh*t I haven’t posted something right this moment!!! What am I going to do/what am I going to publish??!! In the event you really feel referred to as out proper now, right here’s how we’re going to optimize your content material technique:
STEP 1: PICK YOUR CONTENT PILLARS
You may’ve heard different folks inform you that you might want to “area of interest” down or in different phrases: decide one subject to concentrate on and follow that. Nonetheless, that has by no means, and can by no means, be the recommendation I might give to you. For my part, that’s a short-term technique that can simply trigger you to really feel such as you’re caught speaking about the identical factor over and again and again!
As an alternative, I’ve at all times believed in having one content material anchor and 4-5 extra content material pillars so that you’ve a spread of matters you could discuss. So let’s say your predominant focus is magnificence however you additionally produce other matters you wish to share on social media. Your content material anchor could be magnificence and your content material pillars may very well be one thing like: wellness, house decor, and life-style. So step #1 is to take a seat down and take the time to outline your content material pillars so that you just’re actually clear on what you’ll be repeatedly posting.
STEP 2: CREATE A CONTENT PLAN
This step sounds so apparent and fundamental however 9 instances out of 10, folks miss the mark on having a powerful content material plan. I extremely suggest creating an editorial calendar that can act as your roadmap with the intention to be certain that you’re posting a stability of your content material pillars (which ought to already be established from step 1). To make this step additional easy for you, I’ve included a pattern editorial calendar under so that you can get an concept of what this could appear to be.
Fast word #1: The principle factor I need you to note is that your content material anchor (which we established as magnificence) is usually mirrored twice whereas all the opposite content material pillars are normally unfold out evenly, solely as soon as. That’s as a result of your content material anchor is normally going to be one thing you focus extra on. #2: Social media just isn’t a one-size-fits-all so this editorial calendar is completely going to look totally different for everybody and that’s completely okay.
STEP 3: NAIL DOWN YOUR CONTENT FORMULA
What do Meredith Duxbury, Alix Earle, and Haley Bayley all have in frequent? Aside from all of them being massively profitable social media girl-bosses? All of them squeeze probably the most out of their content material they usually simply so occur to make use of a particularly related content material formulation. By now, we all know that I like to do my analysis – Which is how I found that each one three of them have created a formulation to make sure that they will squeeze 4-5 movies out of ONE video idea. I do know the TSC group loves a “work smarter, not more durable” state of affairs so that is proper up your alley– and to take out any guess work, I’m going to present you an actual breakdown of how you are able to do the identical to optimize your content material technique:
Let’s proceed with the concept that your content material anchor is magnificence. The most typical magnificence idea in the intervening time is “Get Prepared With Me” movies – So let’s run with that. Right here’s tips on how to get 5 movies out of ONE Get Prepared With Me:
Video #1: SKINCARE GRWM – This might be a fast 30 second video displaying the way you prep your pores and skin for make-up (bonus factors for utilizing The Skinny Confidnetial ice curler).
Video #2: MAKEUP GRWM – This might be an extended 1 minute video that may present your entire make-up course of or that may present you doing all of your make-up whereas sharing a story-time.
Video #3: FINISHING TOUCHES – This might be a shorter 7-15 second video of you placing the ending touches on (lip-liner, lip gloss, a blush method, and so on).
Video #4: REPLY TO A COMMENT – Ideally, somebody would ask you to see your closing look, to point out your outfit, to point out how you probably did the blush method, and so on. and so that you can reply in video-form to a remark.
Video #5: GET UN-READY WITH ME – This might be an extended 1 minute video that may present you taking every little thing off, doing all of your PM skincare routine, and so on.
And voila, now you will have 5 items of content material for the worth of 1. THAT is the way you optimize your content material to the fullest and this sort of formulation can and ought to be utilized to ANY class of content material (health, spirituality, well being, trend – something + every little thing). This, alone, is a goldmine with regards to content material optimization however there are two extra steps that can actually take you to the following stage.
STEP 4: STRATEGIZE ON WHAT TO POST ON EACH PLATFORM
By now, your content material technique is warming up however we wish it to be on fireplace – So let’s run by means of a brief breakdown of tips on how to know what to publish to Instagram vs. TikTok. Spoiler alert: You need to use step #3 to set you up for achievement so it’s mainly a two-for-one (which we love). Utilizing the breakdown we created above, right here’s how one can divvy up your content material relying on the platform so that you just’re optimizing each of your channels to the fullest:
Video #1: SKINCARE GRWM – Fast 30 second video for INSTAGRAM. Ideally, you’d use the feedback of this publish to inform your viewers you will have an extended make-up GRWM posted on TikTok with the intention to bridge your viewers over there.
Video #2: MAKEUP GRWM – Longer 1 minute lengthy video for TIKTOK. In your caption, you could possibly let your viewers know if they’ve any skincare questions, you posted a skincare GRWM to Instagram.
Video #3: FINISHING TOUCHES – Shorter 7-15 second video posted to INSTAGRAM. Once more, you need to be utilizing the remark part to let folks know that you’ve the complete GRWM posted to TikTok.
Video #4: REPLY TO A COMMENT – Shorter 7-30 second video posted to INSTAGRAM. It’s essential to your viewers to see that not solely do you learn feedback however you additionally REPLY to feedback in video-form.
Video #5: GET UN-READY WITH ME – Longer 1 minute lengthy video posted to TIKTOK. In your caption you’ll be able to let your viewers know that in the event that they wish to see the complete look, they will go to your Instagram.
Now, it’s secure to say your content material technique is on fireplace. The very final step is easy however positively crucial so don’t sleep on this final step.
STEP 5: SCHEDULE YOUR CONTENT OUT… + STICK TO IT
Initially, in case you made it so far and also you’re studying this: Simply know I’m happy with you and that you just’re going to be so glad you caught round. This closing step is essential to optimize your content material technique as a result of it’s in all probability crucial facet of social media: posting CONSISTENTLY! All the above steps imply nothing until you’re capable of follow a content material schedule that works for you so I went forward and created 3 totally different posting schedules you could select from. I extremely suggest selecting the one which feels probably the most do-able to you after which working your means up.
Now that you’ve all 5 steps on lock, you’ve not solely optimized your content material technique however you’ve additionally saved your self SO a lot time. That is the sort of content material technique that makes you’re feeling such as you lastly have all of your geese in a row and are now not stressing about what to publish, when to publish, and which platform to publish it on. You may thank your self for following these 5 steps, and you may thank me later when it really works.
Need extra social media recommendation similar to this? I’ve cherished each second of delving into content material technique optimization with you and that is one thing I can discuss for DAYS so in order for you extra recommendation similar to this: You will discover me on Instagram and TikTok at @juliabroome – my DMs are at all times open when you have any questions.
I hope you guys cherished this breakdown as a lot as I’ve cherished creating it for you. And in case you’re a content material creator desperate to go even deeper into this topic, my Content material Course could be good for you. Or in case you’re studying this as a social media supervisor who needs to realize extra purchasers or learn to improve your SMM enterprise, I’d like to have you ever in my course group.
Both means, I’d love nothing greater than to attach and be part of your social media journey! And to not be a tease however: Lauryn helped me discover my dream job – and I can be launching one thing earlier than the tip of the 12 months that would enable you discover your dream job… Particulars to come back on Instagram however I’ll depart you with that. Joyful content material planning!
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There you will have it. All the pieces you might want to take your social media presence to the following stage. Maintain us posted within the feedback under.
Within the meantime, make sure you take a look at Julia’s content material for much more worth. As you’ll be able to see, she delivers.
x, The Skinny Confidential group.
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OPTIMIZE YOUR CONTENT: