Michelle Crossan-Matos, Ulta Magnificence‘s former chief advertising and marketing officer, has a brand new gig.
Crossan-Matos has joined SharkNinja, the product and expertise firm recognized for its big range of merchandise from kitchen home equipment to vacuums and, extra not too long ago, magnificence. She has joined as chief progress officer, a brand new position for the enterprise. She departed Ulta Magnificence in January 2024.
“It’s an unbelievable time to affix SharkNinja,” Crossan-Matos stated in an announcement. “I’m impressed by the corporate’s mission, the fervour of its individuals and the chance to deepen our reference to customers world wide. Collectively, we’ll reimagine the buyer expertise and construct a daring, intentional path to long-term, sustainable progress.”
Although the enterprise spans a wide selection of classes, magnificence has been particularly fruitful. Per the corporate’s most up-to-date Securities and Alternate Fee submitting for 2024, magnificence and residential surroundings home equipment grew 67.8 p.c to $568.7 million, pushed by hair merchandise in addition to followers and humidifiers.
Web gross sales general exceeded $5.5 billion for the 12 months, in accordance with the submitting.
“Michelle brings a robust mix of visionary pondering, operational excellence and deep shopper perception,” stated SharkNinja chief govt officer Mark Barrocas within the assertion. “As we scale, her management will likely be instrumental in deepening our tradition of shopper obsession and unlocking the following chapter of transformational progress at SharkNinja. We’re dedicated to positively impacting the lives of customers not solely by the progressive merchandise we create and the issues we resolve, however by each single touchpoint all through our shopper journey.”
Crossan-Matos will likely be tasked with main “efforts to redefine how SharkNinja measures success by programs and [key performance indicators] that place the buyer on the coronary heart of each choice,” along with constructing the corporate’s progress roadmap, helming world name facilities and the buyer expertise aspects of the enterprise.