New for the 2022 mannequin yr, Jeep’s giant Wagoneer SUV and premium-large Grand Wagoneer SUV have dissatisfied the model with weak gross sales. The big SUV phase, recognized for its excessive revenue margins, appeared the proper area of interest for Jeep to develop into, particularly because the off-road automobile maker had been working to “take the model upmarket.”
Why Jeep Lowered 2025 Wagoneer Costs
However customers have been sluggish to just accept Jeep’s latest providing, partially as a result of current automobiles within the phase are so common—and luxuriate in enviable purchaser loyalty—and partially as a result of Jeep priced its new SUVs far above shopper expectations.
Anticipating higher-volume demand, Jeep didn’t even ship base fashions of the Wagoneer in 2022, placing the minimal value of entry for a Wagoneer at virtually $72,000. This for a Collection II with rear-wheel drive.
Premium Grand Wagoneers had been priced accordingly, with backside strains inline with the Cadillac Escalade and Lincoln Navigator. Although Jeep had adjusted costs nominally for the reason that fashions’ rollout, gross sales haven’t improved dramatically. By way of the primary six months of 2024, Jeep’s large rigs path current phase gamers considerably. Try this chart:
Massive SUV Gross sales (first half of 2024)
Chevrolet Tahoe 48,443
Ford Expedition (incl. Max) 43,307
GMC Yukon (incl. XL) 39,462
Jeep Wagoneer* 29,865
Chevrolet Suburban 21,463
Toyota Sequoia 12,868
Premium Massive SUV Gross sales
Cadillac Escalade 19,204
Grand Wagoneer* 7,555
Lincoln Navigator 6,550
*Wagoneer and Grand Wagoneer totals embrace each customary and long-wheelbase L fashions
To reboot gross sales, and maybe to reposition the Wagoneer/Grand Wagoneer barely downmarket, Jeep has slashed costs throughout the board. Cuts for the 2025 mannequin yr vary from just below 5 % to virtually 9 %, relying on mannequin and trim stage.
Moreover, Jeep is already providing brand-conquest rebates (provided to customers buying and selling in a competitive-brand mannequin) of $2000, plus low cost financing. Listed here are the adjusted-for-2025 costs, together with the $2000 vacation spot charge.
2025 Jeep Wagoneer and Grand Wagoneer Costs
| Jeep Wagoneer 4×2 | $61,945 | -$3,000 |
| Jeep Wagoneer 4×4 | $64,945 | -$3,000 |
| Jeep Wagoneer Collection II 4×2 | $65,945 | -$5,185 |
| Jeep Wagoneer Collection II 4×4 | $68,945 | -$5,185 |
| Jeep Wagoneer Collection III 4×4 | $75,945 | -$5,685 |
| Jeep Wagoneer L 4×2 | $64,945 | -$3,000 |
| Jeep Wagoneer L 4×4 | $67,945 | -$3,000 |
| Jeep Wagoneer L Collection II 4×4 | $71,945 | -$5,185 |
| Jeep Wagoneer L Collection III 4×4 | $78,945 | -$5,685 |
| Jeep Grand Wagoneer 4×4 | $86,945 | -$7,000 |
| Jeep Grand Wagoneer Collection II Obsidian 4×4 | $100,945 | -$5,495 |
| Jeep Grand Wagoneer Collection III 4×4 | $109,945 | -$4,650 |
| Jeep Grand Wagoneer L Obsidian 4×4 | $103,945 | -$5,495 |
| Jeep Grand Wagoneer L Collection III 4×4 | $112,945 | -$4,650 |
For comparability, here’s a checklist of 2025-model-year aggressive merchandise, additionally together with vacation spot fees. Word that the Lincoln Navigator comes solely with 4WD.
Massive SUV Base Costs (2025)
Chevrolet Tahoe 2WD $60,495
Chevrolet Tahoe 4WD $63,495
Chevrolet Suburban 2WD $61,195
Chevrolet Suburban 4WD $64,195
Ford Expedition 2WD $63,695
Ford Expedition 4WD $66,695
Ford Expedition Max 2WD $66,695
Ford Expedition Max 4WD $69,695
GMC Yukon 2WD $68,895
GMC Yukon 4WD $71,895
GMC Yukon XL 2WD $71,895
GMC Yukon XL 4WD $74,895
Toyota Sequoia 2WD $64,120
Toyota Sequoia 4WD $67,120
Premium Massive SUV Costs (2025)
Cadillac Escalade 2WD $89,590
Cadillac Escalade 4WD $92,590
Cadillac Escalade ESV 2WD $92,590
Cadillac Escalade ESV 4WD $95,590
Lincoln Navigator 4WD $101,990
Lincoln Navigator L 4WD $104,980
Lowered in value by $3000, the bottom 2025 Wagoneer is now priced between the bottom Chevrolet Tahoe and Ford Expedition, which seemingly put the automobile on customers’ radar.
Subsequent to a major $7000 value reduce, the bottom 2025 Grand Wagoneer is now priced absolutely $3000 under the entry-model Cadillac Escalade.
Subjectively, the Wagoneer and Grand Wagoneer are tremendous automobiles, however are solely class aggressive, providing no actual benefits over the also-excellent different choices on this class. Plus, Jeep will now be pushing again towards customers in search of a V8 engine, which the Wagoneer and Grand Wagoneer not provide. That stated, Jeep’s glorious, turbocharged “Hurricane” 6-cylinder engines are simply as clean because the V8s provided by Common Motors, and presumably smoother than the Expedition/Navigator turbo V6 mills.
CG Says:
Jeep roared into the Massive/Premium Massive SUV phase a bit of too certain of its success, and priced its vehicles accordingly. Value changes for 2025 are certain to tweak the curiosity of shoppers who had not in any other case thought of Jeep’s large rigs. We predict Jeep would possibly’ve lowered costs even a bit extra, however are assured the brand new numbers will attraction to class customers.
Word that Jeep has already introduced comparable 2025 value cuts on its midsize Grand Cherokee, and compact Compass.
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2023 Jeep Grand Wagoneer L Collection III: Overview, Costs, and Specs