In celebration of the twentieth anniversary of its collaboration with Japanese artist Takashi Murakami, Louis Vuitton launched a re-edition of the gathering with a significant enhance of star energy. The colourful marketing campaign launched on Dec. 26 and was fronted by Zendaya. It garnered $7.4 million in media impression worth in just one week since its debut, in keeping with Launchmetrics. MIV is a proprietary metric that assigns a real financial worth to advertising and marketing methods throughout print, on-line and social media with a purpose to calculate ROI.
Zendaya within the Louis Vuitton x Murakami marketing campaign.
Inez and Vinoodh/Courtesy of Louis Vuitton
She appeared in a collection of stills and movies on-line and throughout the model’s social media channels forward of the gathering’s Jan. 1 launch. The hero video highlights scenes of iconic New York landmarks with music by digital pop artist Sophie. Zendaya may be seen posing with an array of things from the capsule, together with baggage and different branded equipment. The star has been an envoy for the model since 2023.
Zendaya. Louis Vuitton and Murakami invited Zendaya to star in a marketing campaign photographed by Inez van Lamsweerde and Vinoodh Matadin.
Courtesy of Louis Vuitton
The gathering consists of ready-to-wear, re-edition baggage, wallets and scarves. Most notable is the Speedy Bandoulière 25, which is made accessible within the multicolored monogram-coated canvas. The sneakers within the assortment embrace a pair of coach sneakers, the Sundown Flat sandal and 6AM flat mule. Lastly, the gathering features a collection of things within the traditional Louis Vuitton brown and gold monogram, with colourful Murakami flowers painted throughout the entrance. One other motif that was introduced again is Superflat Panda, which first appeared in 2003, and may be seen on a number of smaller equipment.
Louis Vuitton X Takashi Murakami purses
Xavier Granet/WWD
Talking to WWD, Pietro Beccari, chairman and chief govt officer of Louis Vuitton, stated the dose of nostalgia can resonate with younger shoppers. “Younger persons are reviving that period, and we need to join with them via this re-release,” Beccari stated in an unique interview performed through electronic mail.
A second set up will arrive in March. The gathering is offered to buy on louisvuitton.com